🔈 Hot Off The Press: James Rose in B&T Magazine - "'Leftist Cartel' Accusations Ignore Inconvenient Truth Of Today’s Advertising Practices" 💡In his latest op-ed, our Managing Director Australia addresses the recent US Congressional hearing where major players in the advertising industry, like GroupM and Unilever, were labeled as members of a "cartel" for adopting responsible media standards. As James Rose highlights, advertising funds the internet. And by being more considerate of where ads appear, we can contribute to a better and more balanced online environment for everyone. So let's continue to support responsible media practices and promote a diverse, respectful online ecosystem 🙌 🔗 Read the full article here: https://lnkd.in/gPW4wJF6 #consciousadvertising #consciousbusinessperformance #adtech
Channel Factory
Advertising Services
City of Industry, California 25,812 followers
We help brands find the right content, context, and audience on YouTube, social, and CTV at the right price.
About us
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory’s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser's campaign run against unsuitable videos, such as children’s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just ‘set it and forget it’ when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
- Website
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https://channelfactory.com/
External link for Channel Factory
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- City of Industry, California
- Type
- Privately Held
- Founded
- 2010
- Specialties
- Audience Analytics & Insights, Brand Safety, SaaS, marketingandadvertising, Digital Advertising, Video Advertising, Brand Suitability, Media Buying, YouTube Advertising, and Content Targeting
Locations
Employees at Channel Factory
Updates
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🚀 Channel Factory Helps ESPN Smash Benchmarks! 🚀 Our team in Netherlands partnered with ESPN to promote 124 ad creatives on Meta & TikTok over a four-week sports period, and the results were outstanding. 📈 Our collaboration led to ESPN surpassing their Meta and TikTok benchmarks by an impressive 69% on average! Check out the case study - link in comments 👇 And get in touch with our team to learn more about how we can help your brand reach the right audience on social media. Frederik Beerthuis Linsey Nannes Adam Westerlin Carl Franzén Jacob Magnusson Stefan Sideris Teun Eling Nick Beentjes Marco van de Lisdonk Terin Varghese #AdTech #TikTokAds #MetaAds
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Channel Factory is excited to announce its collaboration with exchange4media for the prestigious 'TechManch Digital Marketing Conference 2024' in Mumbai. 📆 Mark your calendars for July 19, 2024, as our Managing Director for India, Chirag Bhatia, presents an essential keynote, "Misaligned Content and the Illusion of 'Low-Cost CPM'," at #e4mTechManch 2024! The conference is set to unite marketers from across the globe to share insights, innovative ideas, and explore how emerging technologies are shaping the future of marketing. Secure your spot here: https://lnkd.in/dNGs4k4x #TechManch2024 #adtech #contextualalignment #contextualtargeting Kartik Mehta Prashant Ray Amit Gokhale Karan Patel Sakshi Jain
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Channel Factory reposted this
Kicked off the morning with a fantastic session alongside our partners at Google NYC. Thanks for hosting Channel Factory, Louise Meehan!
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☀️ Last night, we brought all our New York clients together to kick off summer the right way! We had an incredible time hosting our clients, celebrating our partnerships, and shared successes. Thank you to everyone who joined us for an evening of great conversations, connections, and fun. And a huge shoutout to (DJ) Joonseok (John) Park, Horizon Media for bringing the tunes 🎶. Mike Graziano, Gerald Garcia, Rich Maglione, Evan Marin, Matt Deane, Andreia Todd, Amanda Beckwith, Alison Fernandez, Christine Wiegand, Amanda Karr, Bernadette Gil Summers, Katie Pizzani, Melissa Aiello, Taylor Fields, Emmalia Alao, Jillian Doyle, Natalie Hocker, Samantha Ruvolo, Stephanie Carvalho, William Reedy, Jolysa Oyervide, Jennifer Hsieh, Graham Mergler #ClientAppreciation #SummerParty #DigitalAdvertising
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🎙️ Exciting news! Tune in to the latest NDA Meets podcast, where NewDigitalAge Editor Justin Pearse sits down with our very own David Winstone, Trading Director UK at Channel Factory, live from Cannes. They dive into the future of digital advertising, discussing contextual alignment, CTV, AI's role in ad delivery, and sustainability in digital media. Listen to the full interview here, https://lnkd.in/dWjunBuZ. #Cannes2024 Cannes Lions International Festival of Creativity#DigitalAdvertising #BrandSafety #BrandSuitability #CTV #ContextualAlignment
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🚀 Learn why sponsorships are a win-win for advertisers: At Stagwell's Sport Beach during #CannesLions2024, Jovana Grujičić (Obradović), Director of Client Solutions at Channel Factory, joined an engaging panel discussion with Relo Metrics's CEO Jay Prasad, Lioness goalkeeper Mary Earps, and Anomaly's CEO and Partner Karina Wilsher. They explored how brands can effectively measure KPIs and leverage athlete partnerships to create impactful connections with fans. Watch the full conversation here: https://lnkd.in/grrtQ9M6 #ChannelFactory #Sponsorships #SportBeach2024 #MarketingInsights
It's a Win Win Why Sponsorships Make Sense | SPORT BEACH 2024
https://www.youtube.com/
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Extra, extra! 🗞 Channel Factory and Ad Fontes Media are partnering in the U.S. to ensure advertisers have access to brand-safe news and political content. Here’s what that means: This partnership expands available ad inventory by unlocking previously blocked news channels, ensuring that advertisers can reach engaged audiences with confidence and integrity. Advertisers can rest assured that their brand-suitable placements are funding the reputable journalism that is much needed in an election year. Phil Cowdell, our Global Chief Strategy Officer, highlights, "This partnership brings 250 vetted news and news-like channels into the social inventory pool and makes them available for monetization.” Vanessa Otero, founder and CEO of Ad Fontes Media, points out, "As the 2024 U.S. presidential election nears, it becomes more important to get minimally biased and highly reliable news so voters can make informed choices when they go to the poll." With our combined expertise, we're enabling advertisers to target consumers with key messages in credible contexts without compromising brand safety. Read more about this exciting partnership in MediaPost, https://lnkd.in/eqXcptfd. #BrandSafety #BrandSuitability #ConsciousAdvertising
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Excited to share insights from VideoWeek's "Futurescape: The AI Era" event at #CannesLions2024 as our CSO, Phil Cowdell, and Videoweek's Editor-in-Chief, Vincent Flood, discuss the future of media, the impact of AI, and our industry’s role in fostering a positive and inclusive environment. In this session, Phil emphasizes our collective responsibility to improve social media, fight misinformation, and champion inclusivity and #diversity. He also addresses the potential risks of AI and the importance of responsible media planning. 💡 Watch the full discussion for more insights and key takeaways https://lnkd.in/e7fJyUv2 #AIinMedia #Sustainability #Inclusion #BrandSafety #VideoWeekVilla
Channel Factory's Vision and AI in Media with Phil Cowdell
https://www.youtube.com/