Berkshire Roots

Invite Cannabis to Happy Hour this January... What would you replace alcohol with?

Doing #DryJanuary? Try #HighJanuary! For over 10 years now, the Dry January movement has been encouraging people to put down their alcoholic beverages for the month of January and exercise abstinence. There are many benefits associated with reduced alcohol consumption, and now more than ever there are many alcohol-free beverage options. This is true in the cannabis industry as well, where you see growth in the beverage category: seltzers, sodas, water and even THC-infused ice cubes entering the market to vie for drinking occasions. At Berkshire Roots, we see an opportunity during this global, cultural movement to position cannabis as an option and invite people to explore the benefits. "Data in key age groups across 21-54yr olds show that cannabis is either the #1 or #2 replacement for alcohol during Dry January", said Kathryn Sattler, CMO of Berkshire Roots, "So when everyone is talking Dry January, we'll be talking #HighJanuary. Our Month-long campaign will kick off with a small request: Invite Cannabis to Happy Hour!, she continued The campaign will start with focusing on the most easily substitutable items - beverages and beverage enhancers, and then continue to highlight new and existing products through an "Invite Challenge" - Invite Cannabis to your book club night, Invite Cannabis to your Netflix & Chill nights, Invite Cannabis to your Pickleball leagues- essentially anywhere where alcohol is accepted, lets extend that accepting attitude to cannabis - use #HighJanuary and tag us on social to share your story. Additionally, Berkshire Roots is celebrating #HighJanuary by offering 3 lucky winners and a guest a VIP behind-the-scenes tour of the state-of-the-art grow facility in Berkshire County. The Berkshire Roots version of Willy Wonka's golden ticket. Open to 21+, those interested can enter to win in-store or online at: https://lnkd.in/e9G3MGty Try something new this month...join us in supporting #HighJanuary #cannabis #cannabisbusiness #cannabisindustry #cannabiscommunity #cannabisculture #cannabismarketing

It's National #UglySweaterday and we at Berkshire Roots partnered with Shinesty to create our very first Ugly Xmas Sweater! It was fun to design, incorporating our color scheme, a nod to our forest and mountainous location in the Berkshires and finally our signature strain: Orange Chemeleon. So, take a closer look for all these details and pick one up at our dispensaries in East Boston and Pittsfield. We've got you covered for all your holiday parties and get togethers. From our family to yours - Happy Holidaze. 🥦🌳🌲❄⛄🏔⛷🎅 #Nationaluglysweaterday #uglychristmassweater #uglysweaterday #happyholidaze #cannabis #cannabisindustry #cannabisculture #cannabiscommunity

Big Pete's Treats and Berkshire Roots Join Forces to Bring Award-Winning Cannabis Cookies to Massachusetts!! 🥛 🍪 🤙 👨🍳 We are thrilled to announce the launch of Big Pete's delicious cannabis-infused cookies in Massachusetts, exclusively available in our Berkshire Roots dispensaries in Berkshire County and East Boston. Big Pete's Treats, known for creating tasty, consistent, and effective cannabis treats, will debut in Massachusetts with three top-selling cookie varieties: 🥜Peanut Butter and 🍪Chocolate Chip 10-Packs: Elevate your snacking experience with a 10-pack of 5mg THC cookies. Our Chocolate Chip and Peanut Butter cookies blend classic flavors with the benefits of high-quality cannabutter. Satisfy your cravings and indulge in a nostalgic treat. 😴💤 Sleepytime CBN Chocolate Chip Cookie 10-packs: The brand's signature chocolate chip cookie with the added benefits of CBN (5mg THC: 5mg CBN). Ideal for winding down after a busy day. "We are excited to introduce our award-winning cannabis cookies to the people of Massachusetts," said Pete Feurtado Jr., CEO of Big Pete's Treats. "Our cookies are made with the utmost dedication to taste and effectiveness, and we are confident that Massachusetts residents will fall in love with them, just like our customers in California." “Our team is thrilled to be working with the biggest cookie brand on the West Coast and bringing it to the state of Massachusetts,” said Zach Helms Chief Revenue Officer, “launching with 3 varieties and the opportunity to do more flavors, and even vegan options, will allow us to appeal to a wider consumer base, looking for well-known brands in a familiar edible – a cookie.” “The key is the cannabis butter,” said Kris Foley, Berkshire Roots Director of Infused products, “using Pete’s old-school method gives it more of an authentic cannabis taste because there is actual flower in the butter.”  Available exclusively at Berkshire Roots dispensaries initially. As demand grows, the cookies will also be made available at select stores across the state. Which one will you try first? 🤔😊

🐝🌿 Exciting Announcement! Introducing Dr. BeeWell's NEW Full Spectrum Infused Raw Honey & Raw Hot Honey! They have combined the richness of local raw honey with the potency of medical-grade cannabis to bring you nature's finest medicine for a vibrant life. Dr. BeeWell has joined forces with dedicated beekeepers nationwide, sourcing the most nutrient-dense honey for our edibles. Their commitment to quality extends to using only the highest-grade full spectrum cannabis oil in their products. What sets Dr. BeeWell apart? Their pioneering process preserves the natural health benefits of each ingredient, steering clear of any additives or preservatives. The result? Pure, earthy, and sweet goodness – the healthiest, most natural edible on the market. That's a Giddy Up! Available at both Berkshire Roots locations and to our Wholesale Partners! Here are a few of our favorite combinations: - Stir it into your favorite tea - Drizzle it over toast or pizza - Charcuterie boards - Blend it into any smoothie - Whisk it into your next salad dressing - Make your own edibles with easily measured doses Dr. Stephen Ivanoski is on a mission to help you BeeWell! To learn more, follow Dr BeeWell on social and be sure to check out our podcast, Dr. BeeWell, wherever you stream your favorite shows!

Experience the future of cannabis-infused treats with our new & improved Fast-Acting Cold Brew Chocolate Bar! Crafted with Azuca's groundbreaking TiME INFUSION® technology, this top-selling dark chocolate bar, made with single-origin Peruvian Criollo cacao, guarantees a fast onset and a well-rounded effect, thanks to our full spectrum cannabis extraction process. The rapid efficacy with TiME INFUSION®, preserves the cannabinoids and terpenes for a near-instant absorption in the mouth. “It’s exciting to work with new technology and do something unique and revolutionary that folks can benefit from,” said Kris Foley, Berkshire Roots Director of Infused Product and Chef with 25 years of experience. The magic doesn't stop there! Two Berkshire Businesses are better than one, we’ve teamed up with Six Depot Coffee of West Stockbridge, MA and created a proprietary roast for a seamless blend of chocolate and coffee perfection. "This collaboration is a game-changer," says Flavio Lichtenthal, Owner of Six Depot Coffee. "Our cold brew blend, with its rich chocolate, almond, caramel, and citrus notes, complements the Criollo cacao beautifully.” Partnering with Azuca allows us to redefine the edibles market, providing fast-acting, predictable products that you can trust. Experience this vegan-friendly chocolate with a delightful coffee kick, making Berkshire Roots the pioneer of fast onset in Western Mass. Available at both locations and for our wholesale partners! #Azuca #BerkshireRoots #ColdBrew #ChocolateBar #Edibles #Innovation #CannabisIndustry #TiMEINFUSION #NewProduct

D Sailor is a terp heavy, trichome laden hybrid that won’t disappoint. D Sailor rounds out the trilogy of our best-selling fan favorites. It is the perfect addition to the OGKB, Orange Chemeleon family we have grown to love. With OG strains like Sour Diesel, Chem D, OG Kush, and OGKB in its lineage, it is clear to see why our cultivators because enamored with these Mycotek strains and are pleased to share their work Massachusetts”- Matt Culkin, Vice President of Cultivation and Production. D Sailor is the epitome of a true hybrid. Our R&D team have shared their moments of heightened relaxation, a profound sense of peace in the body, and an engaged mind. Reportedly ideal for social settings, a D Sailor high mirrors the sensation of riding a wave. Embark a world of aromas and flavors with the new D Sailor: A spicy, peppery top note that's beautifully balanced with an earthy, woody scent, all tied together with a subtle briny hint of the sea. Available at both Berkshire Roots dispensaries and soon on our wholesale menu.