Cordial

Summer is here and so are G2 badges 😎 Cordial is a momentum leader in #G2's Summer 2024 Report for the Marketing Automation & Personalization Engine and Mobile Marketing categories.

🚀 We’re Hiring! Join Cordial as Senior Data Analyst 🚀 Are you a data enthusiast with a knack for extracting actionable insights from large datasets? Our Client Strategy & Analytics Team is looking for an experienced marketing analyst to optimize email, SMS, and in-app push campaigns, establish performance benchmarks, and deliver ad hoc reports. If you excel in Diagnostic, Predictive, and Prescriptive Analytics and have 3+ years of experience in data analysis, apply now and drive impactful marketing strategies with us! 🌟

🚀 We’re Hiring! Join Cordial as Senior Data Analyst 🚀 Are you a data enthusiast with a knack for extracting actionable insights from large datasets? Our Client Strategy & Analytics Team is looking for an experienced marketing analyst to optimize email, SMS, and in-app push campaigns, establish performance benchmarks, and deliver ad hoc reports. If you excel in Diagnostic, Predictive, and Prescriptive Analytics and have 3+ years of experience in data analysis, apply now and drive impactful marketing strategies with us! 🌟

It's #hottakes season ☀️ Read what Cordial executives have to say on everything from #AI to #CX: Jeremy Swift - https://lnkd.in/gyW6Fv9x Amy Jerusalmi - https://lnkd.in/gdsyj599 Matt Howland - https://lnkd.in/gyb4k4ad Matt Elders - https://lnkd.in/gw2pAmVb

Establishing a single source of truth for customer data is the foundation for an #omnichannel strategy. Amy Jerusalmi, Cordial Chief Customer Officer, dives into the data challenges of omnichannel engagement strategies in CMSWire's latest article: https://lnkd.in/gv4ht7ur

Scattered customer data across multiple systems 🤕 Centralized, actionable data all in one place 😌

Real talk from Cordial EVP of Revenue, Matt Elders: Legacy marketing clouds are reaching their expiration dates 👋 "Many enterprise companies are tethered to marketing clouds implemented a decade or more ago. These legacy behemoths have become unwieldy and struggle to keep pace with modern channels, data flexibility and consumer expectations. Forward-thinking companies understand the necessity of migrating to next-generation solutions tailored for mobile, social, and AI-driven marketing. Making the switch is not a choice, but a requisite."

#GenZ interacts with brands differently than other generations. Discover 5 messaging strategies to engage this intentional consumer group and build advocates for your brand. ⬇️

As Cordial's EVP of Revenue, I consistently confront the realities faced by enterprise marketing leaders. A clear theme has emerged: in order for brands to drive profitable growth, they must reduce martech complexity and enable real-time access to all data to revolutionize customer experiences through seamless cross-channel orchestration. Check out my hot takes on this critical shift happening in marketing. Let’s hear your thoughts!

Hot take 🔥  from Cordial CEO and co-founder Jeremy Swift: #AI will turn marketers from button mashers into business MVPs. "Most marketers today are trapped learning and clicking around complex software UIs rather than the UI adapting to them. AI will eliminate the repetitive and the mundane and usher in a new era for marketers to strategize, innovate, and scale their creativity. Cordial is at the forefront of this shift, building AI-powered solutions that not only automate execution but also optimize campaigns based on high-level business objectives like gross margin and product sell-through. By aligning marketing efforts with higher-level business priorities, Cordial’s AI will make marketers exponentially more valuable to their organizations. Learning new software will no longer be a key obstacle to change, and marketers will spend less time button-mashing and more time strategizing and driving transformative outcomes."