We are proud to have been awarded a Silver Media Lion for our work on the CeraVe 'Michael CeraVe' campaign at this year's Cannes Lions International Festival of Creativity. This campaign raised brand awareness and drove sales around the Super Bowl with a humorous campaign featuring actor Michael Cera. Influencers took to various platforms, spreading the claim that he was the founder of CeraVe. Congratulations to everyone involved in this Lion-winning work. #CannesLions2024
Beauty Co-Lab
Advertising Services
New York, New York 3,455 followers
Co-Creating What's Next
About us
Beauty Co-Lab (BCL) is a bespoke Omnicom Group unit for L’Oréal USA delivering an industry-leading agency solution that drive business growth and transformation. We deliver data-driven, audience first full-funnel strategies that move people from consumers to brand advocates. For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty, with the goal of offering each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. At BCL, our mission is to co-create what's next and our team of beauty champions and media challengers possess modern media, commerce and analytics skillsets to keep pace with the rapidly changing ecosystem and reflect the wonderful diversity of the consumers and communities we serve. We are passionate about beauty, media and technology - if you are too, please check out our job listings and consider joining our team.
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, New York
- Type
- Public Company
- Founded
- 2023
Locations
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Primary
Get directions
195 Broadway
New York, New York 10007, US
Employees at Beauty Co-Lab
Updates
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Last week, we showed our Halloween spirit at the first ever BCL Halloween celebration and costume contest hosted in NYC. Contestants from across the company served us their best looks and prizes were awarded for both individual and group costumes. Thank you to our partner Amazon for the drinks and sweet treats, and to our judges Danielle Sporkin, Richard Small, Frank Kochenash, and Diana Blancone and all those who participated in this spook-tacular event.
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Omnicom Media Group joins Adweek in congratulating Han Wen, Chief Digital & Marketing Officer of L’Oréal USA for being recognized in this year’s Marketing Vanguard Awards. We’re proud to be your partner in creating marketing that moves the world.
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Congratulations, Danielle Sporkin! 🎉
Congratulations to Danielle Sporkin, President of Beauty Co-Lab, on being named a 2023 Adweek Media All-Star. Leading the bespoke unit for L'Oréal USA, Sporkin tackles industry challenges to meet the demands of today's media landscape while using a people-centric approach to building a collaborative, supportive culture that extends to the wellbeing of the team. Read more about Danielle's achievement here: https://bit.ly/3KBN2p9 #BeOMG #MediaAllStars
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Check out the Beauty Co-Lab team putting their unique spin on the Maybelline Best Brow Era trend.
Our BCL team jumped in on Maybelline's Best Brow Era Trend!! 👁 🎬 😂 Be sure to checkout the original take from Maybelline: https://lnkd.in/eAFyJNKA How did we do??! Raechel Eliasen Laura Reeve Lily Zhu Brianna Galeano Taylor Scoopo Shannan Denihan Danielle Sporkin Joseph Doran Marisa Polin #havefunatwork #bcl #omnicom #maybelline
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Danielle Sporkin, President of Beauty Co-Lab, chatted with Michael Shields at the #beetretreatberkshires about building Omnicom Media Group’s bespoke agency for L'Oréal. Combining entrepreneurial energy with the power of Omnicom Media Group’s capabilities and resources, BCL is reimagining collaboration for a new generation of media champions and challengers.
Danielle Sporkin, president of Omnicom's Beauty Co-Lab, shares insights on forming a bespoke agency for client L'Oréal with Beet.TV contributor Michael Shields at the #beetretreatberkshires. Special thanks to Magnite, KERV Interactive and TransUnion for sponsoring our series. Visit Beet.TV for this video (https://lnkd.in/e-bPjrtc) and much more! #mediaagency #mediaplanning #mediastrategy #beautybrands #cpgmarketing