BBB National Programs reposted this
“When it comes to talking to consumers, even the most well-intentioned brands are leaving consumers disoriented by a wealth of buzzwords and ambiguous claims.” Discover insights from Jennifer Santos Attorney, National Advertising Division (NAD), BBB National Programs on the complexities of "clean beauty" marketing in her latest feature with Happi: https://hubs.la/Q02GngTz0 #CleanBeauty #ConsumerTrust