Authentic Social founder Caitlin Begg in Digiday’s WorkLife: Caitlin Begg, founder of Authentic Social, agrees there is a right to have additional caution if recruiting through TikTok. She’s hired five interns since 2020 through the app, but has had to be mindful. “A regular application is better for accessibility purposes,” said Begg. “It’s not fair for people to make a TikTok if they don’t want to put themselves out there. You might end up favoring people who come from more affluent backgrounds if you say ‘oh, just post a TikTok’ when people can’t do that if they’re still at their current job.” That’s why in her case, she stuck with only promoting internship opportunities on the platform and not requiring sending any videos in. Full article: https://lnkd.in/e8dvY-hY
When scrolling through TikTok, if you stumble upon #WorkTok, you might find employers asking for TikTok video submissions to apply for a job. These videos are usually made using Stitch, a creation tool that allows you to combine another video on TikTok with one you’re creating, by the applicant who makes their own video saying why they’re a fit for the role. It’s led to a rise in young professionals making short videos explaining why they’re fit for a job, rather than submitting a resume through an online application portal. In this piece by Cloey Callahan, we speak to Kyle Evanko of Upwork, Annie Jackson of Cleo, Geoff Newman, and Caitlin Begg of Authentic Social.