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How did your ads perform on Meta, Google, and TikTok last week? 📈 Curious if your ads are performing better or worse than the average ecommerce store? Here’s the data straight from our Trends tool for the week of June 17-23rd 🧵⬇️ 🛒 Google Ads showed major changes week-over-week: CPA jumped by a whopping +19.11%, and ROAS dropped by -8.81%. Looks like a major decline in marketing efficiency on Google Ads. 😬 🎯On the bright side, Meta Ads showed improvements across the board. ROAS grew by +3.54% and CPA dropped by -1.72%, signifying better budget use. Efficient ad spend all around! 👍 📈 TikTok Ads are looking much better week-over week. CPA increased by +7.09%, but ROAS saw an uptick of +5.70%. Both CPC (-12.91%) and CPM (-1.37%) trended downwards, meaning a more efficient top-of-funnel. So, what does it all mean? We asked our agency partner Justin Buckley his interpretation of these trends: 🌞”Remember, summer months often see less active buying periods. Consumers tend to spend more on travel and dining out, which affects overall ad performance.” 🏖️🍽️ 💼 ”More competitive bidding environments can lead to higher CPMs. We just passed two holidays with Father’s Day and Juneteenth. Post-holiday periods often require more demand generation efforts, increasing CPA and compressing ROAS.” Not all industries are created equal: 👕 Clothing: +44.69% increase in CPA (what?!) plus -9.76% decrease in ROAS on Google Ads 🏡 Home & Garden: +59.70% increase in CPA, +24.08% increase in CPC on TikTok 📺 Electronics: +88.19% increase in CPA, +27.52% increase for CPC on TikTok 📈And that’s just a few of the industries you can filter by with our Trends Tool! If you want to see how your own metrics stack up, you can sign up for Trends to filter metrics by industry, AOV, revenue, and date range. 🤓 If you want to learn more about this week’s ad performance trends, read the full blog. Link in comments. 🗣️Let us know if you experienced something similar to these metrics with your own ad data!