AS Beauty Group reposted this
We recently announced our Total Cover Cream Foundation is now clinically proven sweat-proof with Ms. Irrelevant, an innovative brand campaign that champions often-overlooked athletes. We conducted a third-party lab-controlled sweat test where 15 minutes after the foundation was applied, a dermatologist evaluated that none of the 55 panelists, varying from different ages and genders, presented any skin alteration related to the appearance of the foundation. The cheekily-named brand campaign, inspired by "Mr. Irrelevant" the last pick of the NFL draft, spotlights a diverse group of professional athletes, including NWSL's Talia Gabarra (14th pick in the 4th round, last pick of the draft), WTA's Solymar Colling (WTA Ranking: 1,310), and WNBA's Angel Jackson (36th pick in the 3rd round, last pick of the draft). While most brands focus solely on number one draft picks, Hall of Famers, and MVPs as ambassadors, we here at Cover FX celebrate the 'underdog' because you're just as relevant, even if you're 'Ms. Irrelevant'. These athletes exemplify that you sweat just as much, regardless of rank or league status. Watch the campaign video here: https://lnkd.in/eyWAGdeT Learn more: https://lnkd.in/e_Z8MuJD