Our Brand Experience team produced three live activations throughout the UK to promote the release of Beverly Hills Cop: Axel F on Netflix! The live experience featured a giant interactive 80s-style boombox where passersby could enjoy and dance to the iconic music, making a nostalgic connection for fans. Lookout for more Boombox activity across the world as we proudly created the global toolkit for Netflix to re-create the boombox in other markets, taking our UK-led activation global. #beverlyhillscop Netflix
Allied Global Marketing
Advertising Services
Los Angeles, California 38,970 followers
Full-service integrated marketing agency working with the world's largest entertainment, consumer, and lifestyle brands.
About us
In business for over 30 years, Allied has built upon its roots in film advertising and publicity to become a global leader in entertainment, culture, and lifestyle marketing. Allied’s award-winning team of specialists, over 400 strong across 23 global offices, create campaigns that drive conversion for some of the world’s biggest brands in film, TV, sports, gaming, live entertainment, cultural institutions, hospitality, and consumer brands. Our teams provide best-in-class marketing solutions across a range of services including integrated paid, owned, and earned media, creative solutions, and strategic consulting.
- Website
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http://www.alliedglobalmarketing.com
External link for Allied Global Marketing
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- Los Angeles, California
- Type
- Privately Held
- Founded
- 1986
- Specialties
- integrated marketing, marketing strategy, marketing execution, media, digital, promotions, multicultural marketing, publicity, experiential, brand partnerships, creative, research, multicultural services, marketing, LGBTIA marketing, Hispanic marketing, African American marketing, live entertainment, gaming, consumer brands, and hospitality
Locations
Employees at Allied Global Marketing
Updates
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Our Partnerships and Field teams worked together to promote the release of Focus Features’ The Bikeriders! We collaborated with Schott NYC Leather Jackets, Mad Rabbit Tattoo Care, Señor Lechuga Hot Sauce, and Zippo. The collabs included limited time offer products, collections, and sweepstakes. We also created several “Ride To” events, where motorcycle enthusiasts received free drinks and promotional items, as well as attending advance screenings for the film. #TheBikeriders Focus Features Zippo Manufacturing Company Mad Rabbit Schott NYC Señor Lechuga Hot Sauce
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We are so excited to announce that Premier Sports Network (PSN), the leading private network for the global sports industry, has appointed Allied Global Marketing as its official Marketing Agency Partner! This strategic alliance marks a significant milestone for both companies, combining PSN’s extensive network in professional sports with our proficiency in integrated marketing across entertainment, consumer and lifestyle brands. The partnership aims to enhance Allied’s footprint in the sports industry by expanding our dedicated sports practice built upon data-driven strategies that drive audience expansion, and unlock new revenue streams and innovative activations for clients. Premier Sports Network
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A huge congrats to our clients on their 8 Tony Award wins! We are so excited to take these Broadway shows on the road in the next touring season. #TonyAwards #TheGreatGatsby #TheOutsiders #Suffs #Illinoise
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Our Media team integrated our client Holland America with Wheel of Fortune! Check out this clip of a contestant landing on the Holland game piece and winning the cruise prize. #HollandAmerica #WheelofFortune Holland America Line
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Our Touring department recently launched a North American tour of Back to the Future: The Musical, one of the largest and technically advanced shows on the road today! As the tour’s national marketing and press representatives, we lead strategy across creative, brand management, marketing, advertising, publicity, communications, sales, and ticketing in over 100 markets from coast to coast. #BackToTheFuture
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#ICYMI Stay up to date on all the latest trending marketing news by signing up for our free newsletter. Don't miss out! https://lnkd.in/gsAvMDTf
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Our National Publicity and Field teams worked together to support Flight Club’s brunch launch across four different markets: Las Vegas, Houston, Chicago and Boston! The teams invited media and influencers to attend the launch weekend, assembling and delivering physical invitations, as well as staffing the weekend-long festivities. Swipe through to check out their new menu items! #SocialDarts
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We're expanding the possibilities of creative marketing with the latest AI technologies! Check out this video Shai Goller, EVP Creative Solutions created with the help of Illusion Diffusion AI, animated with Runway ML, and finalized in After Effects. #AI #CreativeMarketing #Innovation #AlliedGPT