Affinity is growing BIG in China! Last week, the senior team of Lavin Punjabi Nikunj Soni Rishi Sharma and Chris Wang gathered in Shanghai for 2024 ChinaJoy, all embodying this year's theme: 'Stay True, Game On' Our mission: Empowering Chinese developers and marketers with Affinity's game-changing ad tech. To all our new friends and future partners in China: keep your phones close and your ideas closer. The next chapter of our story together is going to be epic! #Affinity #ChinaJoy #AdTechPioneer #PublisherMonetization #DigitalAdvertising VEVE| mCanvas| SitePlug| YieldSolutions Posy Jin | Edison Jiang | Belle Chen
Affinity Global Inc.
Technology, Information and Internet
Chicago, IL 10,685 followers
Affinity is an ad tech company. Our business units are mCanvas, VEVE, SitePlug, Yield Solutions & AdOpsOne.
About us
Affinity is an ad tech company which creates user engagement products for digital marketers and media companies. We discover unique media placements, create new ad formats, build software, and get advertising budgets to drive branding and performance outcomes for marketers. We call ourselves the ‘Columbus of new media’. We operate 5 business units – Veve, SitePlug, mCanvas, Yield Solutions & AdOpsOne. These businesses operate in US, UK, EU, India, Indonesia and China. For marketers: At VEVE & SitePlug, we drive app installs, new users, sales transactions. At mCanvas, we help them achieve brand lift. These outcomes are delivered from media outside the walled gardens of Google, Meta, Snapchat, LinkedIn, and others. These marketers are from Fortune 500 companies like Amazon, Walmart, Flipkart, Expedia, DoorDash, Wayfair, Otto, Three. For media: At VEVE we help enterprise-grade companies (like Mobile OEMs, Browsers, Telcos) & independent app developers monetize unique placements & formats. At SitePlug, we help e-commerce utility media companies (BNPL, coupons, deals, price comparison, reviews) monetize with merchant links. At mCanvas, we help large-sized content media businesses (news, OTT, lifestyle) monetize with high impact branding ads. At YieldSolutions, we help medium and large-sized content media businesses (news, sports) improve programmatic yield from standard banners. At AdOpsOne, we help SMB content businesses with an ad operations assistant out of a box. We also have a content website named GoodGuilt targeted towards sustainable products. For more information, please visit www.affinity.com
- Website
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http://www.affinity.com
External link for Affinity Global Inc.
- Industry
- Technology, Information and Internet
- Company size
- 201-500 employees
- Headquarters
- Chicago, IL
- Type
- Privately Held
- Founded
- 2006
- Specialties
- Rich Media + Video mobile ads, Display SSP, Yield Optimization, Direct Navigation, XML Ad Feeds, and AdTech
Locations
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Primary
Affinity Global Inc.
20 N. Wacker Drive, 12th Floor
Chicago, IL 60606, US
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7th Floor, WeWork Malad, Spectrum Towers
Mindspace, Malad west
Mumbai, Maharashtra 400064, IN
Employees at Affinity Global Inc.
Updates
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It's been a guiding principle of Affinity that while the walled gardens of Google and Meta are central to most brands' media buying strategies, advertisers must look beyond the duopoly to establish alternative avenues with rich audiences that can engage seamlessly with their brands. With our performance marketing platform VEVE, we've pioneered such alternative avenues and discovered that by partnering directly with mobile OEMs and alternative browsers, brands benefit from unique touchpoints to large-scale audiences, exclusive inventory in a fraud-free environment, and unmatched performance and ROI. By accessing users directly on their mobile devices—from home screens to browser start pages to lock screens—advertisers maximize reach and engagement while reducing dependency on the tech giants' walled gardens. VEVE helps brands like Go.Compare leverage strategic placements across leading browsers and OEMs, enhancing brand reach in the financial services comparison industry with outstanding results. Read the full story here: https://lnkd.in/ggmgkVc2 #oem #advertising #WalledGardens #GoCompare #VEVE #Affinity
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Exciting update from the Affinity Family! How can affiliate publishers ensure high CTRs turn into meaningful conversions from the controversial "buy-now" buttons? AI is the key. The buy-now buttons were once valuable, but lacked real-time updates, making them absurdly inefficient to maintain. This disconnect led to lost commissions and damaged user experience. That's why NucleusLinks recently launched Smart Buttons: Smart Buttons dynamically adapts to publishers' websites, ensuring buy-now buttons are current, up to date, customized, and engaging. The real-time updating drives significantly higher conversion rates and increased commissions. Learn more about Smart Buttons: https://lnkd.in/gmB5f2eE Kudos to our team at NucleusLinks for this milestone! Cornelius Frey | Lavin Punjabi | Pia Frey | Sanika Nambiar | Bhavna Nahata | Vinit Gholap | Manoj Donga | Aneta Nowobilska | Manas Hati | Nyasha Bass | James Doherty | Nandini Shukla | Apurva Bhatkar | Siddhesh Shivade | Merwyn D'souza | Saurabh M. | Abhilash Menon | Tushar Bhatt | Kunal Punjabi #affinity #smartbuttons #ai #adtech
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Growth at Affinity comes in many forms, and it goes way beyond pure numbers: in fact, growth is powered by the personal growth journeys of each and every individual at Affinity. Therefore, we couldn't be more excited for this group of passionate, smart, talented, and curious Indian School of Business, IIM Sirmaur, Indian Institute of Management, Shillong, Indian Institute of Management, Calcutta, Indian Institute of Management, Ranchi, MICA | The School of Ideas and Institute of Management Technology, Ghaziabad alumni who joined us yesterday. It was Day 1 of a new chapter in their lives, which will be filled with hustling, questioning, exploring, trying, failing, succeeding, connecting, discovering – and ultimately thriving as they embark on their journey with us. We're proud to have you on board!
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🌟 Exciting visuals from Affinity Publisher Connect, Delhi 🌟 We're thrilled to give you a glimpse into the very first chapter of our Affinity Publisher Connect in Delhi, which took place on the evening of May 3rd at the Taj City Centre in Gurugram. This event was not only a networking hub but also featured a brilliant stand-up performance by Biswa Kalyan Rath, adding a touch of humour to the evening. Thank you to all the people who joined us and helped make this evening truly special. Check out these photos from our event—they really capture the excitement! 📸 mCanvas | NucleusLinks | Opinary | SitePlug | VEVE | YieldSolutions Lavin Punjabi | Nikunj Soni | Manas Hati | Vinay Menon | Apurva Bhatkar | Shuchi Arya | Sachit Chainani | Sanika Nambiar | Drishti Thakkar | Yashvi Shah | Meghna Tekwani | Aditi Khanna | Akshay Jain | Shikhar Trivedi | Darsh Solanki | Karthik Ramkumar | Neeharika Bhatt | Sanjay S. | Sameer Jain | Siddhesh Shivade | Kartikey Vasisth | Merwyn D'souza | Amit Kumar Singla | Vishal Gupta | Manish Anand | Jwala Kumar | Saurabh Malikk #AffinityPublisherConnect #AffinityGlobal #Publishers #GurgaonEvents #PublishingEvents 🎤✨
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Eid Mubarak from Affinity✨ 🌟 🌙 Here’s to celebrating Eid in the spirit of togetherness! This week the Affinity team gathered in our Mumbai office to mark the end of Ramadan by sharing a delicious lunch. At Affinity, we embrace every opportunity to come together, whether it’s for Eid, Diwali, or Christmas. These moments remind us of the importance of unity within our team. By celebrating our shared values and diverse relationships, we make Affinity a special place to work! A heartfelt thank you to Zenia Karl Billimoria Imran Ali Ansari Shahnaz Shaikh and Pallavi Pande from our HR team for organizing and their dedication in fostering a culture of inclusivity. #EidCelebration #Gratitude #Affinity
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Wrapping up ad:tech India, we're reflecting on the incredible experience Team Affinity Global Inc. had. From engaging conversations to exciting opportunities, it's been a whirlwind of inspiration and collaboration. Until next time, Delhi! mCanvas | VEVE | SitePlug | YieldSolutions | NucleusLinks | Opinary #adtech #adtech2024 #advertising #ads #digitalamarketing #digitaladvertising
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Affinity is making its mark at ad:tech India with a powerhouse lineup of its business units - mCanvas, VEVE, SitePlug, YieldSolutions, NucleusLinks and Opinary, offering end-to-end marketing solutions from bottom funnel to top funnel. Swing by B48/B49 to connect with us and ignite your business growth! Manas Hati | Sanjay S. | Aditi Khanna | Vinay Menon | Apurva Bhatkar | Shikhar Trivedi | Neeharika Bhatt | Sachit Chainani | Nigel D'Souza | Rishi Sharma | Utkarsh Shanker | Ankit Tandon | Harshita Rawat | Akansha Agrawal | Aakar Seth #adtech #ads #digitaladvertising #adtech2024
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When women unite, powerful things happen ✨ Here's to the incredible women of Affinity, breaking barriers, defying limitations and inspiring change every day! #WomenInLeadership #WomensDay #TeamGoals VEVE | mCanvas |Opinary |SitePlug |NucleusLinks | YieldSolutions | AdOpsOne |
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