🎥 Discover Our Mission on the 4A's Channel! 🌟 Don't miss our YouTube video, where CEO Marla Kaplowitz and some of our executive leaders delve into our mission: empowering and equipping our members to confidently navigate the ever-changing ecosystem of the agency world. Learn how we ensure our members: 🚀 Remain relevant in a dynamic industry 🚀 Are positioned to compete effectively 🚀 Have the resources to thrive and grow Watch the full video now and join us on this journey to success: https://lnkd.in/ebsg6DeF Subscribe to our channel for more insightful content on AI Insights, events and more: https://lnkd.in/eGx8EZTr
About us
The 4A’s was established in 1917 to promote, advance, and defend the interests of our member agencies, employees and the advertising and marketing industries overall. We empower and equip our members to confidently navigate the ever-changing ecosystem of the agency world. We ensure they remain relevant, are positioned to compete, and have the resources to thrive and grow. With a focus on advocacy, talent and creating impact, the organization serves 600+ member agencies across 1,200 offices, which help direct more than 85% of total U.S. advertising spend. The 4A’s includes the 4A’s Benefits division, which insures more than 160,000 employees; the government relations team, who advocate for policies to support the industry; and the 4A’s Foundation, which advocates for and connects multicultural talent to the marketing industry by fostering a culture of curiosity, creativity and craft to fuel a more equitable future for the industry.
- Website
-
http://www.4as.org/
External link for 4A's
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Nonprofit
- Founded
- 1917
- Specialties
- leadership, advocacy, guidance, and consulting
Locations
-
Primary
Get directions
25 W 45th St
16th Floor
New York, NY 10036, US
-
Get directions
1707 L Street NW, Suite #600
Washington DC, 20036, US
Employees at 4A's
Updates
-
Join us to mark Disability Pride Month with a renewed commitment to the ongoing journey of awareness, support and full inclusion. #DisabilityPrideMonth #Inclusion
This month we are celebrating Disability Pride Month, which provides an opportunity to honor the history and experiences of the Disability Community. It also marks the anniversary of the Americans with Disabilities Act (ADA), which removed barriers to inclusion in society. This year's theme is “We Want a Life Like Yours” representing the Disability Community's desire to live an inclusive life without unnecessary obstacles. This theme invites us to be advocates and remove barriers for a more inclusive future. Join us in promoting awareness and amplifying the experiences of people with disabilities. To learn more about Disability Pride Month or attend an event near you, please visit thearc.org
-
-
Ready for your weekly dose of AI updates? The latest edition of #4AsNoteworthyAINews curated by Jeremy Lockhorn is out with a roundup of all things AI agencies need to know: personalization at scale and the challenges involved, two sides to microtargeting, the growing prominence of content provenance, funding for AI startups, recent examples of successful adoption of AI in campaigns and much more. ✨ And 4A's members: don't miss our two-day Elevate AI Summit next week (July 16-17). #NoteworthyNews #AInsights #GAI #GenAI #AI #AIforAgencies
-
🚀 Want to dive deeper into media negotiations? Don’t miss the members-only webinar "Business As Unusual: ANA Media MSA Template V3.0 – What Agencies Need to Know" on Wednesday, 📅 July 24 at 1 pm ET! Hear from expert counsel and 4A’s members who have worked extensively with the latest and previous versions of the Media MSA. Gain insights that will help ease your negotiation process and ideally shorten the time frame and cost associated with getting to an agreement that balances the agency-advertiser risk allocation. 📢 4A’s Moderator: ✨ mollie rosen, President, Member Experience, 4A’s 🎙️ Speakers: ✨ Richard Eisert, Partner/Co-Chair, Advertising + Marketing Practice Group, Davis+Gilbert LLP ✨ Miri Frankel Miller, Media, Advertising & Commercial Counsel, Axiom ✨ Andrea Siskovic, Associate General Counsel, Publicis Re:Sources ✨ Scott Smith, Co-Global Chief Commercial Officer, GroupM 💼 Register now: https://bit.ly/463abuh #media #contractnegotiation #MSA #mediabuyingservicesagreement
-
-
🌟 4A's Member-Exclusive! Don't miss the FREE Two-Part Virtual Event - Elevate AI Summit: Strategies and Solutions for Agencies! Join the 4A’s and industry leaders from Microsoft, Amazon and Google to learn about the latest AI tools and agency use cases. Gain insights from leading experts. 🗓 Part One: July 16, 2:00 – 4:00 PM ET 🗓 Part Two: July 17, 11:00 AM – 2:00 PM ET 4A’s Moderator: 🎤 Jeremy Lockhorn, SVP, Creative Technologies & Innovation, 4A’s Speakers: 🎤 Anita L., AI Gen Image Building STL, Amazon 🎤Jon Williams, Head of WW GTM, Agency Solutions, Amazon 🎤 James Murray, Product Marketing Manager, Microsoft 🎤 Ben Royce, Cloud AI Services, Business Development, Google 🎤 Jamie Allan, Global Industry Development Director, AdTech & Digital Marketing, NVIDIA 🎤 Matt Groshong, Business Development Director, AdTech & Digital Marketing, NVIDIA Secure your spot today! 📌 https://bit.ly/3VVFUJj #AIAgencies #4AsSummit #AdTech #AIDriven
-
-
🚨 Webinar Alert: Engaging with The Gauge 📅 Date: July 23 🕒 Time: 1:30 - 2:30 Gain valuable insights and stay ahead in the ever-evolving media landscape. Register here: https://bit.ly/3zuee6G Speakers: 🗣️ Brian Fuhrer – SVP, Product Strategy and Thought Leadership Nielsen 🗣️ Ashwini Karandikar – EVP, Media, Tech & Data 4A’s #Webinar #Nielsen #TheGauge #MediaInsights #TVTrends #Streaming #AudienceEngagement #MediaDistribution #DigitalMedia #DataAnalytics #ThoughtLeadership
-
-
🎨 Culture-First: Creating Briefs that Connect 🎨 In today’s rapidly evolving consumer landscape, leveraging cultural insights is essential for impactful creative campaigns. Join us for a session that delves into the art of developing creative briefs that truly resonate with diverse audiences. 📅 Date: July 24 🕒 Time: 1:30 pm ET Hear from industry leaders Alexandra Kennedy (EVP of Commercial Strategy, My Code), Victoria Jordan (GM of Creative and Branded Content, My Code), and Marla Kaplowitz (CEO 4A's – Moderator) as they share their expertise in cultural marketing and creative strategy. This is a must-attend for marketers, creatives and strategists. Register now and elevate your campaigns through a culture-first approach! 🔗 https://bit.ly/3WceVdQ #Marketing #CreativeStrategy #CulturalMarketing #CreativeBriefs #Diversity
-
-
At the final awards ceremony of Cannes Lions, the industry's gender imbalance was evident. Alltold's analysis revealed that 69% of the award recipients identified on stage were men. Cindy Gallop, founder and CEO of MakeLoveNotPorn, stated, “It doesn’t take AI for anyone to look around us and go, ‘Nothing’s changing in the industry on this front.’” Marla Kaplowitz, CEO of the 4A's, offered hope: “According to The 4A’s Diversity survey—we are seeing an increase in female representation overall, accounting for 61.22% of all surveyed last year. The industry is continuing to make inroads in diversifying the talent mix but we can always do better.” Let’s commit to fostering inclusive environments and ensuring representation at all levels. Read the article on ADWEEK by Brittaney Kiefer and Jameson Fleming: https://bit.ly/3XY7f03 #CannesLions #Diversity #Inclusion #GenderEquality #Advertising
Where Are the Women? Men Were Majority on Cannes Lions Stage
adweek.com
-
Reminder for 🏳️🌈 LGBTQ+ ERG Leaders in Adland: Survey Deadline Extended! Submit your team's insights by Friday, July 12 for the new study being conducted by Do the WeRQ in partnership with the 4A's and 4A's Foundation. Let's assess the "State of the Union" for queer ERGs and plan for progress. DM Graham Nolan🏳️🌈 to get the link to the survey.
It’s Pride Month and the 4A’s and 4A’s Foundation is happy to announce our collaboration with Do the WeRQ. Do the WeRQ is a community and platform with a clear and important mission: to increase LGBTQ+ creativity, representation, and share of voice in the marketing and advertising industry. In pursuit of this mission, Do the WeRQ creates and leads a range of initiatives including research and data solutions, insightful programming and networking opportunities including with some of the industry's most talented and proudly out thought leaders. Do the WeRQ just launched a historic survey for LGBTQ + Employee Resource Groups (ERGs) - and we need your support spreading the word to the lead of the LGBTQ + ERG at your organization. Together, we will assess the purpose, resources and needs of LGBTQ + ERGs to better understand how to effectively and intentionally support LGBTQ + members. To learn more, visit dothewerq.com
-
-
🌟 Celebrating 4A's Employee Anniversaries! Congratulations to our dedicated team members celebrating significant milestones with 4A's this July. Your hard work and commitment make a world of difference to our members and community. Here's to celebrating your achievements and looking forward to continued success together! 🎉 Angela Prince - 5 years 🎉 Kevin Freemore - 3 years 🎉 Nicole Anderson - 3 years 🎉 Khrystsina Tryboi - 2 years 🎉 Denyse Hart - 2 years 🎉 Jeremy Lockhorn - 1 years Want to join our team? Check out open positions: https://bit.ly/3S1seeq