You're pitching your business idea to investors. How do you make them see its unique value proposition?

The Unique Value Proposition is unique for your business it’s not possible to change it every time depending on the investors you speak to. Nevertheless, its important to adjust your way of explanation based on the listeners. For example with Hulaaloop Im running a kids clothes rental service. If I only have non parents as investors in the room it’s crucial to explain that kids outgrow eight sizes in two years, because they have little to no idea. It’s often forgotten, but doing research about the persons or asking questions to get to know them can help you in telling your story.

When pitching your business idea to investors, focus on highlighting its unique value proposition. Clearly articulate how your solution addresses a specific problem or need in the market, and what sets it apart from competitors. Emphasize the key benefits and competitive advantages that make your offering compelling. Back up your claims with data, market insights, and a solid business plan. Demonstrate your deep understanding of the industry and your target customers. Most importantly, convey your passion, expertise, and vision for the venture. Investors want to see that you have a well-thought-out strategy and the drive to turn your idea into a successful, sustainable business.

When pitching your business idea to investors, understanding your audience is crucial. Research their interests, previous investments, and pain points. Tailor your presentation to highlight how your unique value proposition addresses their specific needs. This personalized approach can effectively capture their attention and interest.

Figure out your customers (target market specifically defined). Market and competition research. You should be able to explain why your product over competitors'. Define the pain point your product solves. Define, what the customers should remember about you on hearing your brand or product. Define a clear sole message to convey that has a clear landing. Have your beta testing result.

O primeiro ponto é entender para quem você está apresentando, evitando assim fazer uma apresentação desconectada dos seus interlocutores. Uma vez que você entende o seu público fica muito mais fácil conseguir investimento.

Clearly articulate your business idea and its unique value. Use simple, compelling language to convey your vision, mission, and how your solution addresses a critical need. A well-crafted message resonates and sticks with your audience.

Having created and evaluated hundreds of pitch decks, here are the top 3 mistakes I see when crafting a message or a story in a deck: - 99% of founders use too many industry terms. Keep it simple, so a 10-year-old can understand! Investors are often not industry insiders. If they don’t “get it” immediately, they’ll move on. - Most decks lack a story. Founders are too focused on the “perfect pitch deck template,” which stifles creativity. Think of a deck as a good book – it needs to be unique and engaging. - Most decks don’t help investors visualize how your product can benefit them. If they can’t imagine using and benefitting from it, they won’t believe others will. Sell them on the feeling and the outcome of using your product.

Focus on your unique value proposition, outlining the problem you solve and how your solution stands out. Use storytelling to make your message memorable, and back it up with data to build credibility and trust.

How does your business compare to the leading business in the industry? How is your business's market positioning relative compare to the others in the industry? Is this a completely new industry? If so, how can you educate the audience of the need for the industry in the first place.

Keeping your pitch as summarized and informative as possible. Key points that you should mention in the pitch are the market gap or the problem, market size, your solution or product, what makes your solution different, key financial ratios of 5 years and your vision. If the investors like your pitch, they fill follow-up with questions, therefore you should have prepared a business plan which includes an executive summary, marketing and sales plan, operations plan, financial history (if the business is not pre-revenue) and 5-year financial projections).

Provide evidence of the market demand for your solution. Show data and trends that indicate growth opportunities. Highlight your target audience, market size, and potential for scalability.

Use market research, customer testimonials, and sales data to show the need for your product or service. Highlight any traction you've gained and emphasize the potential market size. This evidence helps validate your unique value proposition and attract investor interest.

To demonstrate demand to investors, you can present market research data, including industry growth rates and target market size, which indicates a robust market potential for your product or service. Share testimonials and positive feedback from potential customers or early adopters to highlight interest and satisfaction. Provide early sales figures or pre-order numbers to showcase initial traction. Highlight successful pilot programs or case studies that illustrate how your product addresses a real need. This evidence substantiates your unique value proposition, making your business more compelling and investment-worthy.

Show how your business model can grow efficiently with increasing demand. Highlight plans for expanding market reach, improving operations, and boosting revenue without proportional cost increases. Demonstrating scalability reassures investors of long-term profitability and potential returns.

Qualquer tipo de investidor quer saber onde o negócio irá chegar. Saber mostrar quais passos serão tomados para atingir os objetivos e concretizar as metas pré-definidas é uma tarefa extremamente relevante. Negócios com escala, e de preferência rápida, ganham destaque no momento de um pitch, dado seu alto retorno financeiro. Deve haver cautela em relação à saúde financeira da corporação, pois geralmente esse tipo de negociação tende a ser mais agressiva, por isso deve haver um bom plano de negócio para que haja confiabilidade por parte dos investidores.

Highlight how your business can grow and expand over time. Present a clear plan for scaling your operations, reaching new markets, and increasing revenue. Demonstrate that your business model is adaptable and capable of handling larger volumes.

Showcase your scalability. Briefly explain how your solution can easily adapt and expand, reaching a broader market or increasing service capacity. Numbers and projections help paint the picture – a future where your unique value proposition explodes into a thriving business.

O potencial de escala de um startup é sempre um fundamento que utilizo quando avalio um potencial aporte numa startup. Essa característica é crucial porque determina a capacidade da empresa de crescer rapidamente sem que os custos aumentem proporcionalmente. Em outras palavras, uma startup escalável pode aumentar sua receita exponencialmente com um acréscimo mínimo nos custos operacionais. Os investidores anjo buscam um retorno significativo sobre seu investimento, uma vez que as startups são ativos de alto risco, e a escalabilidade é um indicativo de que a startup tem o potencial de proporcionar esse retorno. Uma empresa escalável pode atingir um grande número de clientes sem necessidade de expandir proporcionalmente seus investimentos.

Clearly explain what sets your business apart from the competition. Focus on unique features, advantages, and innovations that give you an edge in the market. Show how your business offers superior value or solves problems more effectively than others.

To prove a competitive edge to investors, emphasize unique aspects of your product or service that distinguish it from competitors. Highlight proprietary technology, exclusive partnerships, or unique processes that create barriers to entry. Provide evidence of superior performance, such as customer testimonials, awards, or certifications. Showcase your team's expertise and track record in the industry. Demonstrate how your innovative marketing strategies and customer insights allow you to capture and retain market share effectively. This solidifies your position as a leader in the market, making your business a more attractive investment.

What makes your Unique Value Proposition (UVP), unique is the fact that it stems from the core of your experience —Like your fingerprint is unique to you. You may attempt to copy another person's UVP however, you will always feel off balance because you truly do not understand its bearing and it has no foundation in you, let alone your entrepreneurial pursuit. So, in order to communicate your UVP after all is said and done, share your story. Stories paint pictures, have the power to transport the listener from where they are to the same location as your story and everyone loves a good story. What is your story?

I've heard storytelling works. Find a way to tell your startup's story (without mentioning your product) in a way that resonates with who you're pitching to. Don't worry, you'll talk about your product too. But start with a story.

Be confident and passionate about your idea. Practice your pitch to ensure it is clear and compelling. Anticipate questions and be prepared with well-thought-out answers. Show your commitment and capability as a team to execute the plan. Investors look for not just a great idea, but also a strong, capable team that can bring it to life.

Don't just talk potential, show results! Highlight your unique value proposition with real-world examples. Investors crave practicality. Showcase how your solution solves a tangible problem, using real-world data or success stories to paint a picture of impactful growth.