What do you do if your sponsors and exhibitors are not responding to your communication efforts?

Working with global companies can present timezone and attention challenges. When reaching out with important information, I always ake into consideration the recipients schedule as well as what their company priorities look like publicly. Using technology like AI that predicts the best time to send an email can increase the odds your message will be opened and read. I do a quick twirl of public signals for intel on the individual and the company to increase my chances of connecting.

If my sponsors/contributors are not responding to my communications then I will double check the way I am communicating, they received it or not like if an email is sent then it. should be confirmed that they have gone through it or not. Should double check the communication, create general reminder communication, arrange meetings to do a strong communication according to the prior appointments so that they can listen to you properly and take the response. After that I will follow up the communication with them time to time. And will keep posting the reminder communication with a time gap so that they will not get irritated. And if still they dont respond then should take help of social media to explore more opportunities to get sponsors.

KISS - keep it simple, smarty! When crafting an email, always review and read it aloud to yourself. Is the message clear? Do I sound like a human - and not AI? Just two simple steps can help your communications be shorter, better and more effective. I respect my clients' time and attention, so cutting to the chase with clear asks and instructions is a top priority.

A gentle nudge can help! Everyone is busy and it's not hard to have emails buried under other priorities. I've found a polite "hey there" note or call can bring your ask back to the surface. Empathize - tell them you are busy, too - and you are just letting them know you are here when they are ready!

People like to receive information in different formats and in different ways. And because email can be overwhelming for many, I find a quick not into LinkedIn or another DM where we're connected can get a speedy response. Always look for multiple ways to stay connected. Customers may not be at a desk or laptop - but appreciate your effort to stay in touch - particularly when deadlines loom!

If your Sponsors and Exhibitors are not responding to your emails, there can be two reasons - 1. They are not receiving your emails and 2. They are not interested to participate in your event. To be sure if they are receiving your mail, one should use email tracking software available as a free extension in google-chrome or other browsers. This way you can make out if they are receiving your email or they are deliberately not answering your email which is most probably because they are not interested to participate in your event. In that case you need to ensure that your email mentions conspicuously what they want to see i.e. number and type of attendees, profile of attendees etc. to evaluate their return on investment.

Mark deadlines on your communication. It's an effective technique to create a sense of rush and to create a fear of missing out. Enlist tactfully what they tend to miss in case they do not respond and what is in for them when they do respond. Quote examples of their competitors and how they are leveraging the event better.

Ensure to consistently engage your stakeholders on all communications channels to increase their interest and appreciation. This will attract them to respond either positively or negatively