What are the best email communication practices to build stronger client relationships?

3 Be respectful and polite

Another key aspect of email communication is showing respect and courtesy to your client. This means using appropriate salutations and closings, addressing them by their preferred name or title, and thanking them for their time and attention. It also means being mindful of your tone and avoiding sarcasm, humor, or criticism that could be misinterpreted or offend your client. Additionally, be respectful of your client's time and inbox by avoiding unnecessary or excessive emails, attachments, or follow-ups.

4 Be responsive and proactive

A good email communication practice is to respond to your client's emails in a timely and professional manner. This shows that you value their interest, feedback, and concerns, and that you are reliable and trustworthy. However, responding is not enough; you also need to be proactive and initiate email communication when necessary. For example, you can send your client updates, reminders, confirmations, or suggestions that could benefit them or their project. This way, you can demonstrate your initiative, expertise, and commitment to your client's success.

5 Be personal and human

Finally, email communication is not only about exchanging information, but also about building rapport and trust with your client. To do this, you need to show some personality and human touch in your emails. For example, you can use a friendly and conversational tone, share some personal details or anecdotes, or express some emotion or enthusiasm. You can also use emoticons, emojis, or gifs sparingly and appropriately to convey your mood or attitude. However, be careful not to overdo it or come across as unprofessional or insincere.