How can content marketing help your small business gain a better online reputation?

En pocas palabras, una de las mejores alternativas para diferenciar tu marca de las demás. Generalmente, se habla de contenidos en redes sociales, pero estos pueden ser mucho más amplios. Una forma más desarrollada de expresar esto seria: El contenido básicamente es la forma en la que tu marca "habla". Esta se expresa, contando todo lo que siente, lo que ofrece, lo que vive, lo que significan las cosas para ella. Se comunica con su público. Eso la hace única, por eso cada contenido que se comunique debe ser valorado con la importancia de esta premisa.

"Content marketing elevates a small business's online reputation by creating valuable content, establishing authority, and cultivating trust. Consistent, insightful messaging fosters positive brand perception and organic search visibility." I work with companies every day in this area, and if we cannot also gain great ROI, then nothing changes. Ultimately, the synergy of well-executed content marketing positions a small business as a thought leader, fostering a positive online reputation that resonates with its audience."

Pequenas empresas já sofrem muito com a concorrência dos grandes players. Se destacar é essencial para sobrevivência, e demonstrar autoridade é o motor que fará os clientes confiarem no seu pequeno negócio.

Whether you like it or not - thanks to social media - YOU have to be visible as the face of your small business. The fact that personal pages get most of the traction on Linkedin vs company pages shows that, even in B2B, YOU have to be seen! You might argue that you don't want to be the 'face' of your small business - as it should be about the business, and not you. Your prospects will definitely be online looking to you as the owner to see if you are someone that they can know, like, and trust. Just like Richard Branson is the face of Virgin but the businesses are standalone - YOU now have to be the face of your business online - and using content marketing effectively is now a very important part of that.

No importa el tamaño de la empresa. Las estrategias de comunicación deben ser siempre coherentes con el objetivo de la misma. A la hora de desarrollar una estrategia de comunicación, debemos tener en claro cual es el objetivo y como puede aportar a la misión de la empresa. Una vez interpretado ese objetivo, cada comunicación realizada será un diferencial para el empresa en relación a su competencia

For small businesses, content marketing helps build trust with your audience, improves conversions, connects with your customers, and generates leads. Customers expect high-quality, consistent content from their favorite brands in today's digital age. As a marketer, I've seen small businesses transform their online presence through effective content marketing strategies. One local café increased its customer base by sharing engaging stories about its products and sustainability efforts, significantly enhancing its online reputation.

Gerar conteúdo e demonstrar seus produtos e serviços no digital serão seus degraus para chegar no sucesso. Seja conteúdo de Blog, nas redes sociais ou até mesmo no relacionamento direto com os clientes, é essencial produzir conteúdo

It's important to identify 3-4 topic areas for your content. If you write about everything, you're known for nothing. You want people to associate with certain topics - and be seen as an expert on them. Researching what competitors or complementary businesses are doing can give you an idea of the topic areas that are popular - and how you will provide your own angle or position. Testing different types of content topics and content formats will help you hone the most popular content for your particular audience.

It's important to have an "idea capture" system. On most platforms, content that surrounds your unique experience or your life is very popular. Write about your life, the things you do. You may get inspiration at any moment - the coffee shop, on a walk. You need to have a way to gather all the ideas - as they can be fleeting. Open a Google Doc on your phone and talk in your ideas. Find a method that works for your business, life and brain.

Definir el objetivo principal siempre va a ser el primer paso. En base al objetivo de la comunicación, informar, persuadir, argumentar, entre otros, uno puede definir el contenido. Al tener ese objetivo claro, se plantean distintas estrategias. Un ejemplo de esto sería, unir los valores principales de la empresa con las problemáticas de su público y de esta manera, crear una metodología de problema/solución en la cual tu empresa sea la indicada para ser seleccionada por los clientes.

Promoting and distributing your content is NOT just about posting. Allowing time for commenting on other people's posts, engaging with people on your post helps to raise your visibility. It can be time-consuming but worth it. Most of your content can be scheduled out in advance. Create your content in one batch - and then schedule it out. Then you need to block off time in your schedule to comment and engage. Even do some research on people that are potential collaborators or clients - and start conversations. You never know where they may lead...

Uma das estratégias mais eficientes para pequenas empresas é investir no tráfego orgânico. Aprenda quais são as principais palavras-chave que giram seu segmento, e mesmo sendo uma pequena empresa, produza conteúdo com estes termos. Isso permitirá seu crescimento mesmo sem investir em mídias de anúncios.

Make your content invaluable to your audience. ◉ Here's a simple test: If all of your content marketing was deleted from the Internet tonight, could your target audience find the information you provide somewhere else? If they can, you're content isn't valuable at all. ◉ Good enough isn't good enough. Be THE world-class destination for solving your markets most daunting issues!