Here's how you can optimize email marketing tools to engage potential donors.

Personalization matters. You want the recipient to know you care enough to individualize a communication piece. That they are important enough to know (and show) that there was thought in the communication piece. The most important part is that this piece is read and received and you could achieve that better through this simple detail.

Emails should always be personalized. Anything less is a demonstration to the recipient of the email that you put your interests ahead of theirs. This disrespect for their time and other interests is not a foundation for a good relationship. If there is no information with which to personalize the email, then why are they being contacted?

Personalise the first few lines of the email with something that is relevant to you both and not generic. Give them a reason to respond to you and read to the end of your email. A quick poll, offer to chat about the program, or visit a project is a great to way to allow a donor to stay engaged. Photos, videos, animated stories, infographics about the issue are a great way to engage a reader, but equally balance between highlighting the challenge and the successes of the intervention.

There is no silver bullet with email marketing - it's just a lot of hard work. To be successful with email marketing tools, you have to understand the basics, e.g. targeting your message to the right person at the right time, nurtuing/wooing your recipient based on where they are in the buying cycle (research & evaluation, comparing solutions, ready to buy, customer, loyal repeat customer). No tool is going to do this hard work for you, but once you've done the work, get a tool that will automate sending the emails at the right time to the right person. I have found HubSpot.com to be a good free source to learn the basics. If you have a WordPress website, I recommend FluentCRM. You're not paying for a certain number of contacts.

I agree, and I would take it a few steps further. In my experience, the most profitable alliances are forged when we take time to truly understand the mission and vision of those we are asking to support our cause. I think it is important add affiliates when reaching out to donors to show the power of solidarity and to make sure that with every ask we are building coalitions! This means that we are not only elevating our own financial requests, but also those of like-minded accomplices! Always, remembering this is a movement, and not a moment. None of us alone will disrupt the trance that capitalist forces have us in, but together we can reimagine, and re-distribute access to power and wealth!

Otro criterio que se debe contemplar al momento de segmentar, tiene que ver con los intereses priorizados por el posible donante, es decir, entender el foco al cual direcciona las donaciones. Algunos donantes prefieren apoyar iniciativas relacionadas con la educación, otros con la protección de los recursos naturales, otros con programas de generación de ingresos, etcétera. De esta manera se presentará la propuesta a las personas indicadas y se evitará hacer disparos al aire.

1- Identifier les donateurs potentiels à partir de modèles prédictifs et attribuer une probabilité de dons (scoring). 2- Exclure des donateurs potentiels, les donateurs exceptionnels en utilisant des modèles de détection des événements rares. Ils feront l'objet d'une approche personnalisée. 3- Dresser le profil des donateurs potentiels qui répondent positivement à une campagne courriel. 4-Identifier les causes ou programmes à mettre dans la sollicitation.

Segment as much as your capacity allows! Donors came to you in different ways and for different reasons. If their reasons for giving are different, it stands to reason that how you talk to them should be adjusted accordingly. In particular, make sure to recognize long-term supporters, volunteers, and people who contribute to your mission in other ways; show them how their gift is one of many ways they can support, and all are appreciated.

As generative AI continues to be the talk of the town, content will be king regardless of the evolution. Creating engaging and helpful content will bring donors closer to your organization and help them relate to your most important causes and goals. Try and measure and improve your domain authority through thought leader ship articles and contributions by team members at all levels. This will help your organization shine and attract donors.

Stories, stories, stories. Data is important to back it up, but look for those stories of client success or community change that are a strong case study for why your organization matters. And emphasize the voice of the person served--their unique strengths, challenges, and experiences with your mission. Over time, that will help your donors understand the many different ways your work matters, on a personal level and on a wider community level.

Hoy las herramientas disponibles de inteligencia artificial juegan un papel muy importante para construir contenidos que toquen las fibras de las personas, y las acerquen al conocimiento de las problemáticas sociales desde una mirada más humana. Ponerle rostro a la problemática, acerca de mejor manera al donante, lo aterriza y sensibiliza.

Debe haber un “story telling” personalizado que conecte con el receptor del mensaje, que lo vincule con el propósito de la organización. El uso de IA acelera el análisis de información para este propósito y puede permitirte encontrar el ST adecuado para cada grupo de segmentación

“Strong subject lines” seems to often be confused with “clickbait titles” lately. Don’t insult your reader by burying the lead. Political email lists are notoriously bad about this, but many, many other industries also are falling victim to the idea that the click, rather than the content, is the most important thing. Be willing to sacrifice a few clicks from disinterested readers in exchange for treating those who are interested with the respect and courtesy that their time and attention deserves.

When designing emails for donors, it's crucial to remember that people consume information in different ways. Some prefer reading, while others favor videos or images. This diversity should be reflected in your email design. Additionally, given how little time people spend on emails, it’s essential to quickly capture their attention and encourage them to click on the call to action. Of course, the basics must be covered first: ensure the email is branded, neat, and optimized for mobile devices.

El mensaje debe ser no solo contundente y preciso, debe ser sucinto. Debemos entender que los buzones de los correos electrónicos viven atiborrados, por ello debemos entender que el tiempo de lectura es corto, lo que nos obliga a suministrar la información completa con la utilización de los menores párrafos posibles.

Preocúpate de la paleta de colores, en el contenido que cubres con un scroll, en presentar indicadores de impacto que se vean conectados con el story telling que estás compartiendo

A common mistake you want to avoid in A/B testing is not having a large enough sample size. In statistics, sample size is crucial because it affects the reliability and validity of your results. A small sample size can lead to misleading conclusions due to random variations.

La validación de la eficacia de una comunicación es un símil a la validación de encuestas de investigación. Es recomendable incluir la validación del contenido con expertos o en este caso mayores donantes o aliados. Luego lanzas el piloto y si el resultado no sigue siendo el esperado, aplica rápidamente un método cualitativo para retroalimentación.

Today we get so many emails. Following up with a personal message and why it is important to contribute often gives the donor a chance to understand why supporting the cause is important to them, community and the people who will be served by the funds.

As a person working at community level to help people with disabilities to do advocacy work for themselves in issues like Accessibility, Inclusive education, Gender based Violence, Sexual and reproductive right and economic empowerment to women and girls with disabilities, would like to follow so that can find out who are interested to help in those thematic areas especially to people with disabilities. I am working at district level under Lesotho National Federation of Organisations of the Disabled(LNFOD) as District Coordinator. It is my role to see that the district federation is established and develop the district constitution that will guide the federation. Work hard also to find site for the organisation to have it's building.

Follow-up needs to not simply repeat the content of the previous email. If someone read the initial email and did not choose to take action at that time, there was a reason for it, so the follow-up should attempt to address that reason. Provide new/updated information, add new angles of persuasion (not guilt tactics), or present options to make taking action easier (scheduling action ahead, split payments, etc).

Personal connections to donors. Compelling storytelling on how their commitment and support of your movement/organization/campaign helped meet your goals and theirs!