Here's how you can effectively engage and connect with your customers using strategic communication.

Ensure your message resonates, is 'sticky', actionable, and clearly addresses how you solve their (business, sales, experience, etc.) challenge, issue, or opportunity. Be a step ahead. Study where your customers engage, where they are to be found, know what they read and what influences decision making, know where they source their information, so you are targeted with your content. Lastly, be unique, authentic, with your approach and how you differentiate and distinguish your value and offer to your customers. Leave them with "why they should care ...." and create urgency around what you can provide.

💡 Effective strategic communication hinges on understanding your audience. Tailoring messages ensures relevance and impact. 📊 Demographics Dive into age, gender, and location data to segment your audience. Tailoring messages to these groups ensures relevance and engagement, driving better outcomes. 🧠 Psychographics Analyze interests, values, and lifestyles. Understanding these elements helps craft messages that resonate emotionally and intellectually with your audience. 📈 Behaviors Study buying habits, media consumption, and interaction patterns. This insight enables you to align your communication with their preferences and increase connection. 📌 Deep audience understanding ensures messages are impactful and engaging.

"Understand your target audience—know their background and needs. Keep your approach simple and straightforward. Then, design solutions to their problems and effectively promote these solutions."

It’s important to identify your target audience before rolling out a strategic communication plan. This is to allow you deploy appropriate tools for optimal results. In knowing your audience, you need critical Informatn like location, age group, level of education and financial power. For instance, the location will give you an idea of the type of campaign for that location. The age group could be a tricky one, especially if it’s a combination of various age groups. The more diverse the age group, the more strategic your plan should be. You have to be able to meet the demands of the various age groups within the scope of your plan.

Be the wise guide for your audience by showing up with the information they need when they need it. Strategic communication strategy ensures you are on top of issues that directly impact their success and earns trust as a resource for valuable insights. With all of the information leaders have to sift through on a daily basis, making sure you elevate business critical insights for your ideal client profile is a great way to build a loyal following and earn the attention of your target audiences.

While it is extremely important to carefully craft your content, particularly when it comes to email marketing - it is also important to know your brand voice and platforms well enough to strike while the iron is hot. The famous Oreo-Super Bowl blackout tweet is a great example of real-time messaging striking just the right chord. This concept is also super important in crisis communication. Waiting too long to publish a message because it is being crafted and review can result in a significant loss of trust with your audience.

Just like a master chef carefully selects ingredients for a gourmet meal, craft your messages with care. Choose words that resonate with your audience, keep it clear and concise, and always aim to add value to their experience. Don't forget the timeline though😉

Here's a great trick for framing your message, especially if you are speaking as an SEM: Talk backwards. Write upside down. Figuratively, of course. When speaking from a position of knowledge, our natural tendency is to "dumb down" what we know so our audience will get it. Instead, try "smartening up" your message. Start from your audience's point of view and fill in the blanks between what they understand and what you know. All communication is an effort to take your audience on a journey. Start from where they are and you have a better chance of getting them to where you need them.

Your message is a platform for engaging with emotions. So connect with stories that the audience can relate to. Keeping it simple means you connect with them instantly and instant also means tapping mindspace swiftly. This way your brand can stand out for the value it offers with clarity and connect.

Focus on the benefits and value your product or service provides to customers. Highlight how it addresses their pain points and improves their lives

Channels are becoming increasingly important to understand because of the ample amount of mediums through which communication can be done. Having all channels in your communication approach would not serve the objective, right channel and right time is key to obtaining key communication objectives. Different markets have different audiences that consume information through a variety of channels, a Tier 3 individual would not consume its information the similar way a Tier 1 individual would. Understanding this will enable in implementing the right opportunity to communicate efficiently while minimizing efforts and cost.

Know how your channels and how your brand tone and messaging should be altered to most effectively communicate with your audience in that setting. Consider what information is important to audiences engaging with you and your brand on each platform, and tailor content to that specific touchpoint. Its great to repurpose information and content as part of an omni-channel marketing approach, however this can be done creatively and should be informed by a deeper understanding your customers and your channels

With ample channels in the market, no channel can be neglected or ignored. Channels are devised with deep research to suit a variety of audiences. Communicators should keep themselves updated with research and analytics to support the usage. Based on the demographics served, one has to wisely choose one, more or all channels for maximum impact and clarity.

Today we can reach people in more channels than we can count. Too often companies just reformat one post to go onto a different channel, not recognizing that each channel has its nuances that we need to optimize for. Choose the channels based on the type of message and the audience. Make sure your message is natively natively formatted. Sometimes the same message should be drastically different on different channels. If you want to personalize, use an email newsletter with personalization options (not long URL strings). Or even a .... letter! Different people use different channels for different things. Make sure you understand a) where your audience is and b) what is the best format/content for each channel. Or don't bother.

No communication can be called "strategic" without considering the timing. Especially in earned media relations, it's important to consider what else is happening at the same time. For example, an airline promoting a new route from Chicago to Tampa might want to pull the campaign if Tampa is being ravaged by a hurricane. Similarly, if you own a winery in the Loire Valley, you might want to plan your next campaign for mid-July or Mid August - to capitalize on the before-and-after Summer Olympics crowd who might want to extend their time in France. Finally, If a plane goes missing over the South China Sea, don't try calling producers at CBS News to discuss your U.S. based news. They will not want to hear it (speaking from experience)!

Best practice tips will tell you to review the data for when your audience is looking at their different channels. On a college campus, early morning emails are not going to get you the visibility you hoped for. If you are unsure, don't be afraid to try out different time tables and compare the results!

Whether they are promotional messages for a food product, Father's Day, or Women's Day, an abrupt message will not resonate as well compared to the one that builds up and keeps you engaged with clarity, expectation, and benefits. So, advance planning is important to understand the right time and release, so efforts and money are not wasted.

Le timing est un élément crucial dans la mise en place de boucles de rétroaction efficaces. Il est important de choisir le bon moment pour recueillir les feedbacks des clients, des collaborateurs ou des partenaires, afin que ces retours soient pertinents et utiles pour améliorer les processus et les services. tenez compte des contraintes et des spécificités de chaque situation pour choisir le moment le plus approprié pour recueillir les feedbacks.

Não gosto de focar apenas no 'horário da publicação', uma vez que o universo da comunicação vai além de redes sociais. Redes sociais dá retorno? Tem um bom ROI? Siiim! Mas comunicação vai além disso. O horário não é mais importante que o timing do CICLO DE MERCADO!

Consistency along with adaptation to the dynamic market conditions is the need of the hour. With digitization and changes in customer preferences communication should reflect novelty, and innovation while retaining the tone of authenticity and value.

Effective storytellers keep one eye on the content and another on the audience's reactions. But don't get blinded by success, it is not a cake with a set recipe. Start fresh for every product/idea you will strategize the communication. Use UX process and engagement to inform upcoming needs and trends, new channels, and new strategies, plus attend conferences and keep afloat of all new tech and new "languages", especially when communicating across generations. Not everything may apply to you and your strategy at the moment, but they are all useful tools to have in your toolkit.

Strategic communication is not a set-it-and-forget-it process; it requires continuous evolution. As market conditions change and new trends emerge, you must adapt your communication strategies to stay relevant. Keep abreast of the latest communication tools and platforms, and be ready to pivot your approach based on what's working and what's not. By being flexible and responsive to change, you can maintain an effective dialogue with your customers that grows stronger over time.

Strategic communication is a loooooong game. We call it audience relations for a reason - because it's a relationship you have with different constituencies over time. A one-time communication is not very valuable in the long run. And just as your company or product evolves, so does your audience and the way they get their information. What worked yesterday may or may not work today. Don't be quick to abandon a communications channel, and likewise don't be quick to hop on every trend. Test and measure how your messages are being received by your different audiences. It's better to do one or two things REALLY well than to do several things half-assed. Keeping relevant is the name of the communications game.

La communication stratégique est un aspect crucial de toute organisation ou entreprise. Elle consiste à élaborer et à mettre en œuvre des plans de communication efficaces pour atteindre les objectifs et les résultats souhaités. Comme toute forme de communication, la communication stratégique nécessite une évolution continue pour s'adapter aux changements dans l'environnement, aux attentes des parties prenantes et aux nouvelles technologies. En effet, les modes de communication évoluent constamment, que ce soit à travers les réseaux sociaux, les plateformes numériques ou les nouveaux canaux de communication.

All communication should be strategic, that is have a purpose that helps move your company, brand or initiative forward. A great idea uncommunicated doesn't exist. When we value the impact of communication done well, we avoid self-inflicted wounds that set us back or get in our way so we can't move forward efficiently. Just "getting it done" isn't good enough in communications, because a bad message lingers long with your audience. Think long term about the impact of your words (and the message your images and behaviors send) - play it out so you have a sense of how your message will land, and adjust your actions and the messages around it for the long game. You will thank yourself and your comms team over and over again.

Consistency in messaging, style, brand, and all the details. You need to be unified in your voice and how you communicate the message.

Stories are always engaging if they tie to your point, whether you’re writing ✍️ or presenting. Make a point, tell a story never fails!

Entenda os anseios de seu público e foque sua comunicação para atender as dores do cliente, pois é sempre necessário fazer sentido para a empresa E para o cliente também, já que comunicação é via de mão dupla. Se só tem emissor e o receptor não está nem aí, não é comunicação estratégica.