You're struggling to make your writing more persuasive. How can data analytics tools help you achieve that?

I have yet to use any analytics tools, but I looked into the default options the platform provides, such as LinkedIn and Medium. You can learn about the content you're writing. Is it resonating with your audiences? Are they coming back? Are your audiences increasing or decreasing? Which type of content is working? Separate tools are available to help you investigate audience metrics. You can continue to do so to get feedback on your work.

There are many tools available in the market that will help you to analyze your content. They can tell you about your writing style. They will even analyse your content and give feedback to improve it. You can learn from these and work on yourself to become better at your craft. Tools are always helpful. Do not be dependent on these, as in this ever-changing period, new tolls come along. Always become better, and the only help. Please don't be so dependent that you must do everything with their help.

I haven't tested it yet. But, as emails can be tested, we can test the content too. You can write the same content in different formats and tones and see what resonates with people. Then, gradually improve over time and master what works well. Always work with the best. You can apply those changes to your content. Gradually, you will know what works well.

A/B testing is a game-changer for achieving more persuasive writing. By comparing two versions of your content, you can see which one resonates better with your audience. This method lets you experiment with different headlines, calls to action, and even paragraph structures to find out what works best. It’s like having a direct line to your readers’ preferences, allowing you to refine your approach based on actual data rather than guesswork. This not only boosts the effectiveness of your writing but also ensures that your messages are tailored to truly engage and persuade your audience.

When you write something, you have a limited vocabulary that you use in your writing. But sometimes, you have to use some powerful words in your writing. If you are copywriting, you must choose the right words to click your audience. You have to write everything that people like. This can happen when you have a well-built vocabulary.

Key words are crucial in writing as they enhance search engine optimization, improve content discoverability, and help convey the main ideas effectively to the audience. By strategically incorporating relevant key words, writers can attract more readers and ensure that their content reaches the intended audience.

There are many factors that determine the persuasiveness of your content in reaching out to the right audience. In that one of the factors is the timing of the publication and promotion of the content. You need to ensure that the content is published and promoted at a time when audience is most active in the platform. By using analytics tools you can get this data that will help you identify the best times your content will have the maximum impact on your audience.

If you are great at analyzing your Analytics Summary, that's great! If you are not, that's okay; you can read summaries and feedback from others. For example, I learned that LinkedIn Posts are best posted during Office Hours (your time). Hence, I tried to schedule my post during Lunchtime, around 12 pm to 2 pm, to get the most bang for my post. Also, posts with Pictures may get more engagement than just mere words, but do try to mix things up.

When you see metrics in tools and start working on them, remember that it is a process. You need to keep working on improving yourself. Whenever tools give you some feedback, work on it. Then again, get feedback on your rewritten content. This loop of feedback will help you become successful. Persuasive writing needs powerful words and clarity of words.

It's important to remember that at the end of the day, what's our Motivation for writing? I read from LinkedIn Top Voice Juliana Chan that Likes don't get you more leads; sometimes, it's better to engage the targeted audience than earn lots of Likes. It's important to see the Forest rather than the Trees, so remember to circle back to your Motivation and Values rather than chasing Likes and Comments. It's important to analyze the data but not let it demotivate you from continuing your writing. It may take a longer runaway than you realize to make your mark in the world; a good 6-18 months runaway is what would be useful, Dato Joey Yap shared in his coaching event.