Last updated on Jul 7, 2024

You're launching a new game. How do you ensure that its key features shine in your marketing materials?

Launching a new game is an exciting venture that comes with its own set of challenges, especially when it comes to marketing. Your game's unique features are what set it apart from the competition, but if they're not highlighted effectively in your marketing materials, they might not get the attention they deserve. To ensure your game's key features stand out, you need a strategic approach to your marketing content.

1 Identify USPs

Before you dive into creating marketing content, identify your game's Unique Selling Points (USPs). These are the features or aspects that make your game distinct from others in the market. Whether it's an innovative gameplay mechanic, stunning graphics, a compelling storyline, or a unique multiplayer experience, pinpointing what makes your game special is crucial. Once identified, these USPs should be at the forefront of your marketing campaigns, ensuring that when potential players see your materials, they're immediately aware of what sets your game apart.

Add your perspective

Bhavya Soni

AI/ML Practitioner || AI/ML Intern at InternPe || BCA Student at Amity University Jaipur || Certified Tensorflow and Python Developer || Unity Game Developer | Gamer || Techie
Report contribution
Before creating marketing content for your new game, identify its Unique Selling Points (USPs). These are the features that make your game distinct from others in the market. Whether it's an innovative gameplay mechanic, stunning graphics, a compelling storyline, or a unique multiplayer experience, pinpointing what makes your game special is crucial. Once identified, these USPs should be at the forefront of your marketing campaigns. This ensures that potential players immediately recognize what sets your game apart, making your key features shine and attracting the right audience to your game.

Like

Unhelpful

2 Visual Showcase

Visuals are a powerful tool in showcasing your game's key features. Create high-quality trailers and screenshots that highlight the most impressive aspects of your game. If your game boasts beautiful art, make sure that comes across in vibrant, eye-catching images. For gameplay mechanics, a trailer that demonstrates these features in action can be very effective. Remember, the goal is to entice potential players by showing rather than telling, and strong visuals can make a significant impact.

Add your perspective

3 Engage Community

Building and engaging with a community can significantly boost your game's visibility. Use social media platforms to share behind-the-scenes content, development updates, and teasers that highlight key features. Encourage feedback and discussions about what players are excited to see in your game. This not only promotes a sense of involvement and investment among your audience but also spreads word-of-mouth about the unique elements of your game.

Add your perspective

Fabiana Raulino

Tech PhD | Education Expert | H&S Consultant | Speaker | AI Specialist | Teacher
Report contribution
First, leverage digital marketing strategies, including social media, SEO, and email campaigns. Use tracking pixels to gather data on user engagement and optimize your campaigns. Partner with schools and universities to demonstrate your game; even three classes can introduce it to around 100 people. Collaborate with popular streamers to reach a broader audience and showcase your game in action. Attend industry events and gaming conventions to network, gain visibility, and create buzz. By combining these approaches, you can effectively highlight your game's standout features and attract a dedicated player base.

Like

Unhelpful

4 Press Outreach

Reaching out to the press is a traditional yet effective way to get your game's features noticed. Prepare a press kit that includes a press release, key feature descriptions, and high-quality visuals. Target gaming websites, bloggers, and influencers who might be interested in your game's genre or unique aspects. A well-crafted press release that emphasizes your game's USPs can lead to articles and reviews that reach a broader audience.

Add your perspective

5 Demo Experience

Offering a demo can be a pivotal move in highlighting your game's key features. A well-designed demo allows players to experience a slice of what makes your game unique. It's an opportunity to showcase gameplay mechanics, art style, story elements, or any other USP in a controlled environment. Ensure that the demo is polished and focuses on the strengths of your game to leave a lasting impression.

Add your perspective

6 Feedback Loop

Finally, incorporate feedback loops into your marketing strategy. Collect player input through beta tests, demos, and community engagement. Listen to what features excite your audience and which ones may need more explanation or emphasis. Use this feedback to adjust your marketing materials accordingly. Highlighting the features that resonate with players ensures that your marketing is aligned with what potential customers find most appealing about your game.

Add your perspective

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

Add your perspective

Game Development

+ Follow

Rate this article

We created this article with the help of AI. What do you think of it?

It’s great It’s not so great

Report this article

You're developing a multiplayer game. How do you ensure performance testing mirrors real-world conditions?

See all

You're launching a new game. How do you ensure that its key features shine in your marketing materials?

1

2

3

4

5

6

7

1 Identify USPs

2 Visual Showcase

3 Engage Community

4 Press Outreach

5 Demo Experience

6 Feedback Loop

7 Here’s what else to consider

Game Development

Rate this article

Thanks for your feedback

More articles on Game Development

More relevant reading

You're launching a new game. How do you ensure that its key features shine in your marketing materials?

1

2

3

4

5

6

7

1 Identify USPs

2 Visual Showcase

3 Engage Community

4 Press Outreach

5 Demo Experience

6 Feedback Loop

7 Here’s what else to consider

Game Development

Rate this article

Thanks for your feedback

Explore Other Skills