What motivates you to work in B2B Marketing Strategy?

I worked in B2C before working in B2B space. However, I decided to stay in B2B for the challenges and fulfillment It represents for Many reasons: - soft skills are required to Crush your projects. Not just hard skills. - Deep business acumen makes the whole difference. It has become one of my key differentiators as a B2B marketer - Much space for innovation and creativity. B2B is often Boring to Boring marketing but there is a Big paradigm shift now. This gives the space for b2c Creative marketers like me to stand out. - Both a short term and a long term vision are required. Contrarily to b2c ecommerce where actions are mostly short-term focused

El proceso B2B es especializado. Requiere de un marketing relacional donde el acercamiento al buyer persona sea asociado a la generación de confianza a través del conocimiento. Efectivamente los ciclos de venta en el B2B son largos, así que será necesario establecer un timeline de acercamiento y acompañamiento a los clientes potenciales; brindado información actualizada y que aporte valor.

Well, the thrill of turning business jargon into poetry and transforming spreadsheets into symphonies just lights up my world. It's like being the maestro of the corporate orchestra, conducting the strategic symphony of B2B marketing with a touch of cheeky finesse. Plus, who wouldn't want a front-row seat to the grand spectacle of turning leads into legends? It's the ultimate mix of strategy, wit, and a dash of marketing mischief that keeps me grooving in the B2B world!

B2B marketing is where I have built the bulk of my career. It has not been an easy path- the best and most exciting and motivating part of it has always been the growth achieved thanks to marketing efforts. Simply put- the results. How your strategies deliver on actual sales and growth in the company. Because as a B2B marketer you are speaking to other business professionals and not your end users- your marketing strategy has to deliver beyond the traditional call-to-action and forces you to think outside the box. In my experience - B2B works well when you build the brand as a leader in its industry through PR and content.

I am known for being a Professional Nosey Parker, and I am good at this as I am always curious about businesses, and their Senior Leadership team, support them to excel to the next level and bring in the right leads to move them ahead. Every business is different and has a different set of challenges. It's great to be a problem solver!

Modern B2B marketing strategies can have a significant impact on the overall success of a company. The focus on the customer, and the community has really grown in resolution over the past few years and team are doubling down on their strategies to get the desired results that their company needs.

B2B marketing is strongly connected to a huge set of teams within the organization. Most of the time you will need to work at the interface to Sales, Product, Customer Teams, and many more. What you do has a direct impact on teams and their daily work in the Go-To-Market Strategy. Depending on the business model, your strategy can improve user acquisition up to their retention and upsell. It's a field that offers multiple playing fields to be active on.

My business model is all about Long Term Business Relationships. I don't work on a commission basis and am not a transactional person. I believe in supporting businesses and ensuring the dynamite is there to grow in the right direction with the right targeted customer. There are no quick solutions but there are the correct solution.

I think B2B marketing that focuses on building long-term partnerships has so many great qualities. Maybe it takes longer from first interaction to conversion. But if you can win over a customer, the partnership can extend over a long period of time. You then have time to develop completely new marketing approaches together, e.g. communication campaigns, content marketing pieces or even revolutionary products. You can build a trusting relationship and develop a deeper understanding of your client's organization.

Variety in B2B marketing is omnipresent but it comes with a caveat: you certainly need to be resistant to FOMO (Fear of missing out) and able to cope with a high level of uncertainty and ambiguity. You can get easily lost within the huge amount of channels, formats, markets, and events you could (or you are told to) execute. Variety in this context should mean that there is a great range of things to explore, but it should be up to your strategy and company goals to determine which to invest in first while sparing out the others for future testing.

You may discover a few months after experiencing a COVID-19-related surge from webinars that this approach is not effective for a specific target audience. Your best leads might even end up working for a competitor. You may be constantly monitoring traffic, only to see zero or minimal conversions. You may encounter people who won't buy anything from you online, but then meet them at a B2B event and have them say, "Are you Sam from XYZ Company? We received your email. You're doing great work. Can you tell me more about these solutions? I loved your whitepaper on it.

Each sector is different and has a different focus, and if you are an international business, you would also have to add the element of culture there as well. Naturally, a lot of research would help, but nothing can replace that lived experience.

Since most B2B marketing is quite boring, there's much more room to play and be creative. Marketing a tool, service or solution is more complex, research-intensive, and enjoyable.

An underrated but wildly impactful part of building a powerful strategy is taking time to look at how you can grow for the future, i.e. analyze what worked and what didn't from your previous tactics. Even if you get underwhelming results, saving a historical record like that helps you improve for the future, save you from repeating history, and do more of what went great.

First: B2B Marketing is a great place for starters. Due to its large spectrum, there are a lot of opportunities to explore and individuals can kickstart their marketing career. Secondly: B2B marketing has strong connections to other teams, meaning you can take multiple career routes: becoming an expert, developing yourself into a leadership position, or an internal consultant at the interface of other teams. Being part of B2B marketing also provides you with a holistic view of marketing in general. Those teams tend to be smaller than B2C marketing teams and work more cross-functional, providing you with more insights from other teams like sales or customer success.

I understand that sustained success goes beyond transactions—it's about building trust and credibility. Prioritizing relationships fosters loyalty, leading to repeat business and long-term partnerships. This approach allows us to tailor solutions to our clients' unique needs, creating a symbiotic relationship where our success is intertwined with theirs. Beyond transactions, these relationships open doors to collaborative ventures, contributing to collective growth. In essence, it's about creating a network of trusted partnerships that stand the test of time, fostering mutual prosperity.

B2B marketing (strategy) is a great place to be part of. For years it has been seen as the more boring part of marketing in comparison to B2C. People assumed you would just create some flyers for events. But it has evolved into a sphere that connects so many intriguing fields at the same time: community building, storytelling, sales, customer satisfaction, events, reputation marketing, to product experiences. B2B marketing is also highly welcoming peers from other industries or business models, as it has an urgent craving to further innovate and explore new opportunities to engage with its recipients. For example, who would have thought 5-10 years ago influencer marketing would be a thing in B2B marketing? Probably no one.