How do you grow and maintain your social media blog's email list?

An email list is one of the most valuable assets for any social media blogger. It allows you to communicate directly with your audience, share exclusive content, promote your products or services, and build trust and loyalty. But how do you grow and maintain your email list effectively? Here are six tips to help you out.

1 Offer a lead magnet

A lead magnet is a freebie that you offer to your blog visitors in exchange for their email address. It can be an ebook, a checklist, a webinar, a coupon, or anything else that provides value and solves a problem for your target audience. Make sure your lead magnet is relevant to your blog niche, easy to access, and clearly visible on your website. You can use tools like Mailchimp, ConvertKit, or Leadpages to create and deliver your lead magnet.

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Rachel B. Lee

Brand marketing ladyboss who builds marketing & thought leadership strategy through personal branding, content & social selling so companies can change the world | LinkedIn Top Voice | Co-Owner| Lecturer & Public Speaker
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Love lead magnets to help attract my audience. We have a popover lead magnet on our website so we can get organic leads. Most importantly it has to be simple and related to your brand and what your audience needs.

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2 Segment your list

Segmenting your list means dividing your subscribers into different groups based on their interests, preferences, behavior, or demographics. This way, you can tailor your email content and campaigns to each segment and increase your open rates, click-through rates, and conversions. For example, you can segment your list by the type of lead magnet they downloaded, the blog topics they read, the products they bought, or the stage of their customer journey. You can use tools like ActiveCampaign, AWeber, or HubSpot to segment your list.

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3 Write engaging emails

Writing engaging emails is crucial to keep your subscribers interested and loyal to your blog. You want to provide value, entertainment, education, or inspiration with every email you send. Use a catchy subject line, a personal tone, a clear call to action, and a compelling story to capture your subscribers' attention and make them want to read more. You can also use images, videos, emojis, or GIFs to spice up your emails and make them more appealing.

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Sarah Barendse

Social Media | Writing | Content Creation | Graphic Design
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It is also important that you are writing for the right reasons. Yes, SEO is important, but no one loves or appreciates getting "filler" fluff pieces clogging up their inbox. Today's reader doesn't have time to fool around with uninteresting keyword-stuffed jumbled garbage. Pick topics that light you up personally. That intensity shows in print. If it is for a client, think to yourself, "What would I be interested in?" when it comes to their brand? If you wouldn't want to read it - Don't write it.

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4 Encourage referrals

Encouraging referrals is a great way to grow your email list organically and attract more qualified leads. You can incentivize your subscribers to share your blog or your lead magnet with their friends, family, or social media followers by offering them rewards, discounts, or bonuses. You can also create a referral program that tracks and rewards your subscribers for every referral they make. You can use tools like ReferralCandy, Viral Loops, or GrowSurf to create and manage your referral program.

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5 Test and optimize

Testing and optimizing your email list strategy is essential to improve your performance and results. You can use tools like Google Analytics, OptinMonster, or Unbounce to measure and analyze your email list metrics, such as sign-up rate, open rate, click-through rate, unsubscribe rate, or conversion rate. You can also use tools like MailerLite, Mailshake, or Campaign Monitor to conduct A/B tests on different elements of your email list, such as lead magnets, landing pages, subject lines, or email content. Based on the data and feedback you collect, you can make adjustments and improvements to your email list strategy.

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6 Clean your list

Cleaning your list means removing inactive, unresponsive, or invalid subscribers from your email list. This helps you to maintain a high-quality list, reduce your bounce rate, avoid spam complaints, save money on email marketing costs, and increase your deliverability and reputation. You can clean your list manually by checking for bounced, unsubscribed, or spam-marked emails, or you can use tools like Mailfloss, ZeroBounce, or NeverBounce to automate the process.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you grow and maintain your social media blog's email list?

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1 Offer a lead magnet

2 Segment your list

3 Write engaging emails

4 Encourage referrals

5 Test and optimize

6 Clean your list

7 Here’s what else to consider

Social Media Blogging

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