How can you maintain a positive relationship with repeat podcast guests?

Genuine relationships with podcast guests can't be built overnight or with a single interview. In keeping friends over years, not contacts over minutes, I've found thoughtfully nurturing bonds beyond that initial recording is key. To sustain community longer-term, I'll shoot occasional non-promo emails down the road just to check-in personally and continue the conversation we started. I think too many hosts view guests as one-off content vs. real relationships. While that may work short-term, recurring appearances stem from feeling valued beyond the microphone. I want friends as much as interviewees. And friends warrant consistent cultivation.

I always send a note when the episode is published thanking the person for being a great guest. I create images that feature their photo or book. I share their website and social links in the show notes. I also allow them to offer something free during the episode so they can collect more email addresses.

I created a private group for my guests to join from around the world where they can remain connected with me, and also with other guests to join forces and collaborate to make greater impact together. Also a great way to create a community, whilst showing appreciation and gratitude for their contribution and amplification of our message.

In podcasting, building strong relationships with guests is crucial for recurring collaborations. Showing appreciation is not just polite but strategic; it fosters goodwill and a professional network. Personalized thank-you notes or gifts reflect the value you place on their insights, encouraging future participation. Also, acknowledging guests on social media not only shows gratitude but also extends their reach, creating a mutually beneficial promotion.

In my experience create good relationships good communication prior and afters. High energy and respect and research. Bring out golden nuggets so audience wants to hear more.

Research your guest in advance. The best podcasts involve research of your guest with tailored questions to meet your audience interests. When you find a well-spoken guest that has chemistry with you, find ways to dive deeper into content your guest is passionate about and you will find a connection.

Clear communication is the backbone of any collaborative effort. In podcasting, it's essential to establish a protocol for communication that respects the guest's time and contributions. This could include setting up a shared document or platform where episode plans, questions, and schedules are accessible, ensuring transparency. Providing guests with a brief on the audience demographics and podcast's style can help them tailor their message, resulting in a more engaging episode. Regular updates post-recording keep the guest informed and valued, fostering a strong, ongoing relationship.

In the context of podcasting, it fosters a culture of continuous improvement and collaboration. When providing feedback to repeat guests, it's crucial to be specific and balanced, highlighting both strengths and areas for development.

Repeat podcast guests usually have similar audiences with similar interests as your podcast. Explore ways to support your podcast guests goals where it provides benefits to your audience. Some of the best business relationships can come from podcast guests where synergy can be created between similar customer avatars. Win/Win!

When I find a guest I really click with who is also a podcaster, I have asked if they are looking for guests. Sometimes I share a guest I had that seems like a good fit and sometimes I fit the guest qualifications. I have also swapped Mo3s of our shows to broaden listenership of the episodes.

Regularly give value back by commenting on their Social Media, resharing their posts, introducing them to people who can be of value to them, etc.

If you are an author, send your podcast guests a copy of your book or a free ticket to your upcoming event. Small gestures make a big difference in fostering long-term meaningful relationships with podcasts. Great podcasting is a wonderful way to build your network!

By being punctual and prepared, you demonstrate that you value your guest's time. Politeness and respect for privacy create a comfortable environment for your guests, which often leads to more authentic and engaging conversations. This approach not only fosters repeat appearances but also encourages guests to recommend your podcast to others, potentially expanding your network and audience.

Exerça uma escuta ativa, saiba divergir sem invalidar a opinião do convidado, contribua com pontos de vista complementares, provoque sem se colocar numa posição de superioridade.

With some guests that I have had a standout experience with, I ask if they would like to come back to explore other topics within their expertise. In addition to this, I sometimes come up with panel ideas where I invite multiple guests back where they can meet and discuss a topic together from unique angles. This has been super successful.

Inviting the same guests back for new episodes can lead to stronger, more creative collaborations. Unique ideas and topics can be explored, and your audiences get to hear all-new perspectives from them. It's always great to have them back so you can continue exploring new conversations and avenues with them.

Going to take a slightly different spin on this. You will KNOW when you have a guest that you click with and that you want to learn more from. If your guest has the time (ask them!), ask if they're willing to go more in depth on a few of the topics you've chatted with them about. What you can then do is not only spend the time building your relationship further, but you can also repack those pieces into a second episode, especially if your guest is really knocking out of the park with content and takeaways. This is also a great way to expose your audience to your guest more than once, which will also give them incentive to return for a second helping of the initial episode, plus tune in in the future for when you reinvite the guest.

Inviting repeat guests not only strengthens relationships but also offers listeners continuity and depth. By suggesting future topics, you're demonstrating an understanding of the guest's expertise, which can be flattering and encouraging for them. It provides an opportunity for the guest to share updates or continued insights on a subject, which can be highly valuable for an audience that has shown interest in the guest's previous appearances. This strategy can turn one-time guests into regular contributors, enriching the podcast's content and diversity of perspectives.

Above all else with a podcast guest, if you consider them as more than a guest and more like a relationship you are developing to create a valuable message together, you will get greater outcomes and greater longevity in your working relationship and friendships.