What do you do if your SEM strategy fails and stress and anxiety start to take over?

Don't let a failing SEM strategy spiral into stress. Take a deep breath and shift into "test and learn" mode. Analyze campaign data to pinpoint weaknesses. Are your keywords irrelevant? Landing pages underperforming? Experiment with adjustments: tweak ad copy, test new keywords, or optimize landing pages. Track the impact of these changes. Remember, successful SEM is iterative. By continually testing and learning from data, you can identify what works and refine your strategy until you achieve campaign goals. This data-driven approach will not only improve your SEM results but also empower you to manage the stress and anxiety associated with initial setbacks.

If your SEM strategy doesn't work and you feel stressed, remember that setbacks happen to everyone. Take a deep breath and take a break from creating new campaigns. Think about what went well and what didn't, and use this to make your strategy better next time. Ask experts in your network for advice to get new ideas. Every mistake is a chance to learn and make your strategy stronger for the future.

Use the Google Keyword Planner, Google Trends or tools like Semrush to understand where the market is going and adjust your strategy accordingly. It‘s much harder to work against the market since in SEM we are far more dependent on the actual demand than in Paid Social.

Start from scratch, see what your competition does, open an excel file and start creating your campaign tree map. Reflect your website structure to campaign organization. Use AI to help you out.

El re-balanceo o re-distribución de los presupuestos en las campañas de búsqueda en Google Ads (SEM) es muy importante para lograr invertir eficientemente. Alguno de las formas de re-distribuir los presupuestos para impulsar las conversiones, entre campañas de SEM es: - Distribuir más presupuesto a campañas con menor costo/conv.; mayor ROAS o mayor % de conv. - Distribuir más presupuesto a campañas cuya métrica "Cuota impr. perd. de busq. (presup.)" presente mayor cercanía a 100% - Distribuir más presupuesto, a campañas con Keyword con intencionalidad transaccionales.

Consider a creative pivot when running into campaign issues. Start by analyzing your ad creatives and landing pages to pinpoint areas for improvement. Refreshing visuals and refining copy can help re-attract your audience's attention and potentially boost the effectiveness of your ads.

Most people are hesitant to reach out to others when their strategies don‘t work. But it‘s exactly in those moments when it‘s worth the most. Get a second pair of eyes on your campaigns and you will get a lot of ideas to improve on. I feel like people fear that someone else will call BS on their work. But mostly that‘s just imposter syndrome. So don’t wait too long until the client is gone but better reach out to fellow SEM professionals and get a second opinion on your strategy.

It’s actually never happened to me or my clients. Why? Because the strategy is data driven, focused and joined up thinking is applied. That’s how I stay ahead of the game - being a coder, designer, UX/UI specialist, and digital marketing pioneer, I leave nothing to chance in my strategy - which I then act as sparring partner to execute. Nothing is left to chance. No guesswork. The latest campaign started this week for a client in Dubai is already returning 25 times the amount spent, with a huge CTR (42%) above industry standards - in just 4 days. Experience. Expertise. Execution. Simple.