What are the best practices for prioritizing product features in a cross-functional team?
As a product manager, you have to balance the needs and expectations of various stakeholders, such as customers, users, executives, developers, and designers. How do you decide which features to build first, which ones to delay, and which ones to discard? In this article, you will learn some best practices for prioritizing product features in a cross-functional team, using frameworks and tools that can help you make data-driven and user-centric decisions.
Before you start prioritizing features, you need to have a clear product vision and strategy that aligns with your business goals and customer problems. Your product vision is the overarching purpose and direction of your product, while your product strategy is the high-level plan to achieve your vision. You should communicate your product vision and strategy to your cross-functional team and get their buy-in and feedback. This will help you create a shared understanding and focus for your feature prioritization process.
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Cross Functional teams are bound to have an overlap of responsibilities. This in my view is the single largest factor for conflict and can be managed by 1. Ensuring the larger Product Vision and Product Plan is elucidated to the teams. 2. Identify and iron out product roadmap conflicts before the very first sprint begins ( at-least the identified potential conflict areas). Once the above are done, we will in all likely hood have 1. The profound ability to make tradeoffs and make choices 2. Everyone in the team has the visibility of where they fit in the product plan. 3. Identify features and components that compound returns 4. Visualize the product horizon and if needed, be empowered to push it further.
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Always stay aligned to your North Star vision or strategy for the company overall. If it comes down to choosing between the overall vision or individual teams' business goals, go with the vision. This keeps cross-functional teams aligned and working together to achieve a common goal.
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Your Product vision needs to be clear, memorable, inspirational, aspirational - and also, achievable. By "achievable", I don't just mean "realistic" - but articulated as something you can actually prove to be true. The fluffy stuff is great in the early days when you're setting up a culture, generating hype or trying to get buy-in— but when it comes to executing our Product strategy, we need to be 100% deliberate with our vision. 🎯
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1. Start at 30K feet when doing prioritisation for the first time 2. Follow the data: Find as much “actionable” data as you can. But don’t get stuck on having “All” the data. 3. Make assumptions but remember to revisit them at regular intervals to check if they make sense as new information surfaces 4. Find a prioritization framework that works for everyone: There are so many frameworks for prioritization out there- rice, moscow to name a few. 5. Empower the stakeholders: Make them feel part of the process and consult them at each stage with regular check-ins. 6. Communicate change in a timely manner: Priorities will often change. But it will only create problems when important stakeholders are blindsighted with the sudden change
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As a product manager, effective feature prioritization in a cross-functional team involves aligning with a clear product vision and stratgy, sleecting suitable prioritization frameworks like RICE or Kano and Utilization tools like Jia or Trello for organization.
When evaluating and comparing features, there are many prioritization frameworks that can be used. These include the RICE score, which quantifies potential benefits and costs of each feature; the Kano model, which classifies features into five categories based on customer satisfaction; and the MoSCoW method, which categorizes features based on importance and urgency. You may choose one or more frameworks that best fit your product context and goals, or create your own custom framework with specific criteria and metrics.
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Numerous prioritization frameworks exist, with many sharing common elements, such as the following criteria: 1) Alignment with group or company goals. 2) Connection to a strategic partner in the absence of alignment with OKRs. 3) Contribution to opening new revenue opportunities or reaching new customer segments if not aligned with OKRs or a strategic partner. 4) Enhancement of internal operational efficiency if the initiative doesn't fit into the previous categories. In cases where the proposal doesn't align with any of the specified areas, it is advisable to defer the request until alignment with one of the aforementioned criteria is established.
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Most frameworks out there are well-intended but are overkill and not practical for the investment required long-term. I like to use this simple framework: 1. Make a single list of all your team’s ideas 2. T-shirt-size (XS, S, M, L, XL) each idea on two dimensions: estimated impact and estimated cost. It’s a best-informed guess. Every decision is somewhere along the spectrum of Gut to Complete data. Use all the data at your disposal (quantitative and qualitative), plus your team’s experience, to guesstimate. 3. Sort the list based on the highest ratio of impact-to-cost. You'll be able to immediately identify 80-90% of the best opportunities and, more importantly, have a starting point for conversations with your team and other team leads.
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As a product manager, you may not always have all the data you need to prioritize feature requests and refine your product backlog. In these cases, it’s okay to try out different prioritization frameworks, especially in the early stages of product development. Remember that at each stage of development you’ll have access to different data sets, from user feedback to product usage data to in-app performance data. Try using different frameworks to take advantage of new data sets as you receive them rather than sticking with a tried-and-tested prioritization approach just because you’ve used it before.
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There are a lot of different frameworks already mentioned, however big part of them are analysing prioritization only in the bubble of single product. If you are working in a larger organization with multiple products, than sometimes you have to accept developments that are not highest on your menu, but are necessary for other modules. I recently discovered the Dependency Structure Matrix, which helps in prioritizing tasks that have a high level of interdependence that seems helping. I'm curious if any feedback from the community, how do you treat prioritization at large scale?
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I broadly stick to RICE for products that are primarily customer centric, MoSCoW when the customer cannot fathom the efforts (Non tech stakeholders )
Once you have chosen a prioritization framework, you need a tool to apply it and visualize the results. A tool such as Excel or Google Sheets can be used to create formulas, charts, and tables for your feature prioritization data. Product management software like Jira, Trello, or Asana are more advanced and integrated tools that can manage your feature backlog, roadmap, and workflow in one place. Additionally, there are specialized tools like airfocus, Productboard, or Aha! that offer ready-made templates, frameworks, and analytics for your feature prioritization process. Ultimately, you can choose a tool that matches your team size, budget, and collaboration style or use a combination of tools to optimize your workflow.
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Take into account technical dependencies and constraints when prioritizing features. Collaborate closely with the engineering team to understand the feasibility and potential challenges associated with implementing specific features. Prioritization is not a one-time activity; it's an ongoing process. Embrace an iterative and adaptive approach, regularly revisiting and adjusting priorities based on changing market conditions, user feedback, and business requirements.
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Certainly! Let's focus on "Using a Prioritization Tool" and how a product manager can navigate the selection and implementation of such a tool: - Framework Integration - Spreadsheet Tools (Excel, Google Sheets) - Project Management Software (Jira, Trello, Asana) - Specialized Prioritization Tools (airfocus, Productboard, Aha!) - User-Friendly Interface - Integration Capabilities - Scalability and Flexibility - Cost and Budget Considerations - Training and Support - Collaboration Features In summary, selecting an appropriate prioritization tool involves aligning it with your chosen framework, considering team dynamics, and weighing factors such as scalability, budget, and integration capabilities.
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Horses for courses— but if you're looking for a more Agile approach to prioritization (by what's valuable to customers and/or the business), it's worth taking a look at Avion.io 👍 If you require a more data-driven or algorithmic prioritization model, you could try Aha, ProductBoard or Cedus Invest.
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Using a dedicated tool as Trello or Jira offers to me several advantages which I personally like as following: - Automation: It automates calculations and categorizations, saving time and reducing the risk of human error. - Visualization: Tools often provide visual representations, making it easier to communicate priorities within my team. - Collaboration: Team members can collaborate within the tool, providing input and feedback in real-time. - Historical Data: Many tools maintain a historical record of prioritization decisions, offering insights for future planning.
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No matter what tool you use - deliver the message to all relevant stakeholders, that the prioritization process will be conducted as a generic guideline, and you may tune it base on need. A tool is just a tool. A process is just a process. When you work in an agile framework, the important thing to do is to define the relevant KPIs for the success, measure the progress, and tune when required.
Feature prioritization should not be done alone. To leverage the expertise, insights, and opinions of your cross-functional team, you can gather feature suggestions and feedback from them using surveys, interviews, or brainstorming sessions. Additionally, you should share your prioritization criteria and results with your team members through reports, dashboards, or presentations. You can also solicit input and validation from your team members using workshops, meetings, or reviews. Involving your cross-functional team in this process will ensure that your feature prioritization is based on reliable data, reflects the needs and expectations of different stakeholders, and promotes alignment and commitment among your team members.
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🚀 Launching into the product development journey involves identifying core features essential for the initial release—a process encapsulated in the concept of a Minimum Viable Product (MVP). Swiftly introducing the MVP into the market allows for real-time testing, providing invaluable insights for subsequent development phases. Evaluating technical complexity, dependencies, and potential uncertainties forms the bedrock of effective risk management, ensuring that each feature contributes to long-term goals 🤝 and supports revenue generation is a crucial aspect of strategic alignment. 🌐 Moreover regular review and adaptation, User-centric prioritization, Diverse perspectives, Market testing should be accounted.
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In my experience, it’s important to foster relationships across the organization. You don’t want to be the person who only talks to other product managers when you need something from them. A simple way to do this is by setting up a 15-minute chat to meet and share roadmap plans. Once you have a foundational relationship and understanding of the other team’s roadmap, it becomes easier to collaborate on cross-functional features. The key is to frame the feature in terms of how it will benefit the other team and their roadmap
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You can prioritize features within your team based on the business value and the level of effort from your engineering team. But these priorities are also a function of other external teams such as your upstream or downstream teams and/or your infrastructure teams. Therefore, get all the priorities within your team first to see how they look like from your point of view. Then engage your external stakeholders to get their inputs and modify your priorities accordingly.
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Rally your team around a central source of truth— this could be a Story Map, Backlog or Roadmap, but make sure you're all aligned behind what value means for your organization. Then use the the strengths of your team members to help understand the reasons why, or why not, we might prioritize a task. Working through this process together with an open mind and a flexible approach will help ensure nothing is missed that could cause our decisions to back-fire.
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Gather input from various stakeholders, including customers, internal teams, and leadership. Incorporating diverse perspectives helps in making more informed decisions and gaining buy-in from key stakeholders.
The ultimate goal of feature prioritization is to deliver value to your users and solve their problems, which means that you need to validate your feature priorities with your users. This can be done by conducting user research and testing, such as surveys, interviews, focus groups, usability tests, or beta tests. Additionally, you should measure user feedback and behavior by looking at metrics like satisfaction, retention, engagement, conversion, or revenue. Furthermore, you should iterate and update your feature priorities using methods like agile, lean, or scrum. By validating your feature priorities with users, you can ensure that they meet user needs and preferences while creating a positive user experience and outcome.
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Turning a customer to a partners is the target in complex projects. One way to do it is to get customer involvement in prioritization process. It is an "art" to manage such sessions, with no promise or veto actions, but as an open brain storming, which will affect the roadmap of the product. Once you did it - your customer is your partner, and a success is granted.
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It’s important to avoid building a Frankenstein feature in a silo. To ensure that cross-team features meet user needs and preferences while creating a positive user experience and outcome, you need to identify customers who are willing to test the feature out and provide their feedback. By giving customers access, observing their behavior, and asking questions, you can gain valuable insights into how to improve the feature. Customers don’t have the baggage of internal reasoning, so their answers are honest and will move the feature forward.
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Implement a weighted scoring system to objectively evaluate and prioritize features. Assign scores based on criteria such as user impact, strategic alignment, and technical feasibility. This quantifiable approach adds objectivity to the prioritization process.
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Validating feature priorities with users is key. We use tools like surveys, interviews, and tests to hear directly from users. Metrics like satisfaction and engagement show what works. We tweak based on what we learn, making sure our features match what users really need.
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Validate feature priorities with users through methods like surveys, interviews, and usability tests. Analyze quantitative metrics such as satisfaction and engagement rates, retention, and revenue. Embrace iterative approaches like agile or scrum for continuous refinement based on user feedback. Conduct focus groups for in-depth insights and implement usability and beta testing for real-world scenario assessments. Utilize behavioral analytics tools to track user interactions and establish continuous monitoring of metrics over time. Implement feedback loops, fostering a culture of continuous improvement based on ongoing user dialogue.
Feature prioritization is not a one-time event but rather a continuous and dynamic process that requires regular review and refinement. To ensure that your feature prioritization is based on the best practices, tools, and data available, as well as adapts to the evolving needs and expectations of your stakeholders and supports your product vision and strategy, you should monitor and evaluate your feature prioritization process and look for ways to improve it. This can include collecting feedback and lessons learned from your cross-functional team and users using methods such as retrospectives, surveys, or interviews; analyzing the performance and impact of your features with methods such as A/B testing, analytics, or KPIs; and adjusting your prioritization criteria, framework, tool, or workflow based on your feedback, analysis, or changing conditions.
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In a cross-functional team, the feature prioritization process involves several collaborative steps to decide which product features to focus on. Simplify the things by Setting clear goals, Collecting Cross team inputs, Impact vs. Effort Assessment, Data-Informed Decision Making, Balancing Innovation and Maintenance and Iterative Approach. Finally, Cross functional/product workshops plays a makor role in ensuring that the prioritization and rankings are set well with the defined timelines between the teams.
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Continuously review and refine your feature prioritization process for optimal effectiveness. This ongoing practice ensures alignment with best practices, evolving stakeholder expectations, and your product vision. Collect feedback from cross-functional teams and users through retrospectives, surveys, or interviews. Analyze feature performance using methods like A/B testing, analytics, or KPIs. Adjust prioritization criteria, frameworks, tools, or workflows based on insights, analysis, or changing conditions. This iterative approach guarantees that your feature prioritization remains responsive to dynamic factors, fostering continuous improvement and sustained alignment with product goals.
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Periodic Review and refinement of feature prioritisation process in collaboration with all the stakeholders is a "must have" process in any product org. Ideally, during QBRs when the business and roadmap features get reviewed and retrospected, there should be an review of the prioritisation rules as well. Based on feedback from the stakeholders and the inputs from customers, the feature rankings could be updated along with prioritization rules, thus enabling entire team to stay aligned on the ultimate direction.
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Prioritizing product features in a cross-functional team, especially in a startup with myriad priorities, can be challenging. Here's a strategy to address this: 1. Conduct regular meetings involving the entire company to collectively assess and rank priorities. 2. Invite each department to contribute their top priorities, recognizing the diverse perspectives within the organization. 3. As a unified team, make decisions on the true top priorities for the company as a whole. It's crucial to prioritize features that align with the overarching goals of the company rather than focusing solely on those beneficial to individual departments. This approach ensures a cohesive strategy and effective allocation of resources across the organization.
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Ever noticed how everyone wants a say in what features get built? It's a tricky balance so here's a couple of tips: 1. Be super clear about everyone's role in the feature selection process. Make sure people understand their ideas are important, but remind them that the final decision with the product team. 2. Also, stay agile – if a feature isn't working out, be ready to shift gears fast. By setting clear goals for each feature and keeping an eye on their performance, you can adapt smoothly and avoid the stress of having roadmaps that are prioritized to perfection.
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Assess how each feature aligns with key performance indicators (KPIs) and contributes to the product's success. Prioritize features that have a significant impact on these metrics. Also, it is not mandatory to say Yes always. Despite of all aspects and Prioritization strategies if the quality of work and Product vision is getting compromised, then its all ok to say No as well.
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Pay special attention to technical feasibility and development cost sizing of features being prioritized by the market/customers. I have come across situations when a desired feature is prioritized very high but also has an unexpectedly very high cost of implementation in resources and time, or is so new/novel that it has to be prototyped first to determine technical feasibility.
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Choosing what features to work on in a team is important. First, make sure everyone understands what the product wants to achieve. Get input from different team members to consider different opinions. Focus on what users need and think about how much work each feature will take. Keep checking and adjusting priorities, use data to help decide, and talk openly with the team. Also, balance making new things with taking care of what's already there, and be ready to change plans if needed. Work together in workshops and take small steps to choose features, so everyone is on the same page. These simple steps help make sure the team is building a product that customers will like and that fits with the overall goals of the business.
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