Last updated on Apr 9, 2024

How can you use event registration data to compare your event to industry standards?

If you are planning a conference, you want to know how your event compares to others in your industry. One way to do that is to use your event registration data to benchmark your performance against industry standards. In this article, you will learn how to collect, analyze, and use event registration data to measure your event's success and identify areas for improvement.

1 What is event registration data?

Event registration data is the information that you collect from your attendees when they sign up for your conference. It can include basic details like name, email, and ticket type, as well as more specific data like demographics, preferences, feedback, and behavior. Event registration data can help you understand who your attendees are, what they expect from your event, and how they interact with your event platform.

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Esat Arber

Founder and CEO of MeetingHand
Event registration data is the information you get from people who sign up for your event. This data helps you know who is coming, talk to them, and make the event better for them. The most important registration data includes: - The registrant's name and how to contact them (email, phone number) - The type of registration/participation (like regular student, VIP etc.) - Questions you ask to learn their expectations When you have this data, you can: - Manage the participants coming to your event more easily - Send personalized messages - Create an event that covers their needs by using registration data
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2 How to collect event registration data?

There are many tools and methods to collect event registration data, but the most common one is to use a conference registration system. A conference registration system is a software that allows you to create and manage your event registration process online. It can help you design your registration form, set up your ticketing options, integrate with your payment gateway, and automate your confirmation and reminder emails. A conference registration system can also store and organize your event registration data in a secure and accessible way.

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Mathieu Carlier

Directeur Marketing et Communication (CMO) × SEO
D'abord, l’utilisation d’un système d’inscription va faciliter la création et la gestion du processus d’inscription en ligne, offrant des fonctionnalités telles que la personnalisation de formulaires, la configuration des options de billetterie, l’intégration de passerelles de paiement, et l’automatisation des communications. Ensuite, il faut procéder à une analyse comparative efficace grâce à la génération des rapports détaillés sur des indicateurs clés tels que le taux de participation, les données démographiques des participants, et les réponses aux enquêtes post-événement. Enfin, il est essentiel de pouvoir définir des KPI et de suivre le parcours des participants depuis l’inscription jusqu’à leur engagement lors de l’événement.

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Esat Arber

Founder and CEO of MeetingHand
The best way to collect event registration data is to use a conference management system like Cvent, MeetingHand, Whova, etc. Conference registration software let you: - Create a registration form that fits your conference's needs - Design the form to match your event's branding - Set up different types of registrations (like regular, student, VIP, etc.) - Connect the form to your payment gateway - Send automatic confirmation emails and notifications to who register Using a conference registration system makes collecting and managing event registration data much easier and more efficient.
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3 How to analyze event registration data?

Analyzing your event registration data is an essential step for gaining meaningful insights. Tools like spreadsheets, dashboards, reports, and charts can be used to track key metrics such as the registration rate, conversion rate, ticket revenue, ticket mix, attendee profile, attendee satisfaction, and attendee engagement. These metrics can then be compared to industry standards. Additionally, tracking the characteristics of your attendees (such as age, gender, location, industry, role) and their level of satisfaction and engagement with your event can provide you with valuable feedback for improving your event.

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4 How to use event registration data?

After you have analyzed your event registration data, you can use it to compare your event to industry standards and improve your event planning and management. Benchmarking your performance allows you to compare your metrics with the average or best practices of your industry, while identifying your strengths and weaknesses provides insight into what areas need more attention or improvement. You can also use your data to adjust your strategy, personalize communication, and enhance the experience for attendees by offering relevant content, networking, and feedback opportunities.

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5 How to find industry standards?

To compare your event to industry standards, you need to know what the industry standards are. Research reports, industry associations, peer networks, and event platforms are all useful sources and methods to find such standards. Research reports can provide data and insights on the trends and best practices of your industry and event type. You can also join or follow industry associations and organizations that offer resources and guidance on event planning and management. Additionally, connecting and collaborating with other event planners and professionals in your industry can help you learn from their experiences and feedback. Moreover, exploring and reviewing other events in your industry can show you how they perform and what they offer.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Esat Arber

Founder and CEO of MeetingHand
In today's increasingly connected world, event registration data can be a powerful tool for community building and social media integration. You may leverage registration data with: - Social media sign-up: Include an option for registrants to sign up using their social media accounts. - Encourage social sharing: After registration, encourage attendees to share their excitement about the event on social media. - Create social media groups: Use registration data to invite attendees to join exclusive social media groups related to the event. - Personalized social media outreach: Analyze registration data to identify attendees' interests and preferences.
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How can you use event registration data to compare your event to industry standards?

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1 What is event registration data?

2 How to collect event registration data?

3 How to analyze event registration data?

4 How to use event registration data?

5 How to find industry standards?

6 Here’s what else to consider

Conference Organization

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How can you use event registration data to compare your event to industry standards?

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1 What is event registration data?

2 How to collect event registration data?

3 How to analyze event registration data?

4 How to use event registration data?

5 How to find industry standards?

6 Here’s what else to consider

Conference Organization

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