There was a time when targeting inputs were critical to Meta advertising success. Targeting matters less now, and it may not matter at all.
First Conversion vs. All Conversions for Meta Ads Attribution
Meta is rolling out the ability to isolate First Conversion and All Conversions when comparing attribution settings. Here’s what that means…
How Meta’s Algorithmic Audience Targeting Impacts Ad Distribution: A Test
How Meta distributes ad delivery in the age of algorithmic audience targeting and expansion is no longer a mystery, thanks to this test…
A Guide to Flexible Ad Format
Dynamic Creative is going away for Sales and App Promotion campaigns and Meta wants you to use Flexible Ad Format instead. Here’s your guide.
Leverage Audience Segments for Manual Sales Campaigns
When you use Advantage+ Audience, does remarketing happen without suggestions? Do you need suggestions? What about Advantage Custom Audience?