Shoppers are going wild for a best-selling mascara that previously sold out in just minutes on the day it released. Available in ultra-black or brown, Sculpted By Aimee's MyMascara boasts hundreds of five-star reviews online, and it even went viral on social media platform TikTok.
The popular makeup buy boasts a long-wearing, volumising formula that's infused with pro-vitamin B5 to condition lashes. It uses a curved wand to coat every lash for incredible length from root to tip. The brand recommends running your ring finger over the ends of your bottom lashes after you have applied the mascara, to capture any excess product that may fall out throughout the day.
Several customers claim MyMascara 'transformed' their lashes, while others say they 'can't be without it'. The beauty must-have is one of the fastest-selling products on Sculpted By Aimee's website, promising to volumise the lashes without any clumping, flaking or smudging.
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After being tested on 60 consumers aged 18 plus over seven to 10 days, 93% agreed the formula didn’t flake or crumble throughout the day, 92% agreed lashes looked more voluminous and 98% felt the colour looked ultra-black on the lashes.
The sell-out product has racked up more than 900 five-star reviews from beauty fans. In one five-star review, someone raved: "This is the ultimate mascara! I feel like this product has transformed my make up looks! My lashes are insanely long and defined. No clumps or smudging. I can’t be without this mascara."
A second said: "I normally have natural lashes infilled every month but I have been unable to attend because of illness. This mascara is as good as false lashes. People thought I'd started having my false ones again."
A third added: "This mascara is a game changer! No need for any strips lashes or extensions with this - 100% recommend!!"
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However, while the majority of reviews came from impressed shoppers, not all were over the moon about their results. One said: "It is ultra dark which I love, but I find the wand was loaded with too much product, when I try to put it straight on - it gets messy clumpy."
The Sculpted By Aimee MyMascara can be purchased online for €22. A slightly pricier alternative we love is Charlotte Tilbury's Pillow Talk Push Up Lashes! Mascara which promises instant volume and length, with two shades to choose from.