Marketing today is dominated by text-heavy articles and whitepapers and often is devoid innovation and engagement. We’ll explore how SaaS content marketing has evolved, the current trends shaping the market, […]
🕑 Reading Time: 23 MinutesDownloads are dead and audiences are overwhelmed.
So, we created a better approach.
Your audience can find any information on any topic without filling out a form, everyone has become blind to ads, and AI is changing SEO entirely.
- No one wants to give away their info for something they can find anywhere. Downloads are dead, so you have to 10x the value of your conversion actions.
- Broad marketing is like trying to push an elephant through a mouse hole. Generalized doesn’t work, so you have to get hyper-segmented and personalized.
- Flat, text-heavy experiences don’t engage. Instead of underwhelming audiences, create experiences that make them feel great.
- SEO is a risky investment now. General SEO is getting eaten by AI, so you have to rethink your approach to providing something AI can’t.
How our Magnetic Demand Generation System works.
Step one starts with intelligent prioritization and research on decisions makers and influencers.
We guide you through smart exercises and leverage our own AI-enabled Persona builder to determine the best audiences and ideal experiences to drive results.
Next we create highly personalized, interactive experiences specifically aligned to a Persona.
Calculators, AI tools, micro-apps, courses, interactive templates or big new ideas that resonate with and bring a crapload of value to that specific Persona.
A key ingredient to our secret sauce is a library of highly interactive experiences ready to be customized and deployed.
Then its all about driving hyper-targeted traffic emphasizing the value of our highly personalized conversion experiences.
The right channel, right message, at the right time – we find and activate the optimal channels and traffic sources to engage your targeted Persona and the interactive experience.
It’s all about rising above the noise to convey that you are offering something of real value – not a download or the same old, same old.
Now we connect conversion and engagement to sign-ups and sales experiences.
With higher levels of engagement and having delivered value before the sale, we bridge the gap between happy prospect and your true objective.
Start with one and stack on more as you see success.
Tired of what’s been done before? See why Magnetic is for you.
The Traditional Way
You can’t just throw out downloads, ads and do SEO. AI is eating SEO, no one looks at ads, and downloads are dead.
- Spray and pray approach.
- Long-term retainers.
- Constantly changing strategies.
- Conversions your audience is sick of.
- Variable costs and mixed results.
Insivia’s Magnetic System
You have to provide experiences that make your audience stop in their tracks, want more, and appreciate deeply.
- Start small, scale fast.
- No long commitment.
- Consistent monthly cost.
- Get an interactive experience you can keep forever.
- Hyper-targeted and personalized.
![Andy Halko](https://cdn.statically.io/img/www.insivia.com/wp-content/uploads/2024/03/andy-circle150.webp)
Founder & CEO
I started Insivia in 2002 and for over 22 years I have had the chance to work directly with hundreds of companies and founders to redefine or reinvent their businesses.