Contact Sales:1-800-405-0844
Does my company subscribe?
Newsletter sign-up
Log in
Become a ClientGet a DemoPricing
InsightsEventsPricing

Industries Overview

Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →
All Topics

Latest Articles

Browse All →

2024 Summer Olympics could be the most watched televised event in eight years

Article |
 Jul 12, 2024

OOH’s share of total media ad spend continues gradual decline

Article |
 Jul 11, 2024

NextRoll VP on Google’s Privacy Sandbox: ‘It’s going to keep on changing,’ so start experimenting now

Article |
 Jul 11, 2024

3 reasons why D2C’s share of ecommerce sales is plateauing

Article |
 Jul 11, 2024

Google will remain the top destination for ad spend in the generative AI era

Article |
 Jul 10, 2024

7 creative ChatGPT uses you haven’t considered

Article |
 Jul 10, 2024

3 reasons US online marketplace are growing, and what brands and retailers need to know

Article |
 Jul 10, 2024

Kroger’s Boost Bonus Days sale leans into value, growing its membership program

Article |
 Jul 10, 2024

Social executives speak about their ad businesses ahead of Q2 2024 earnings

Article |
 Jul 10, 2024

More than half of brands take advantage of non-endemic partnerships

Article |
 Jul 9, 2024
Explore our Research →

Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More →
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More →
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More →
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More →
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More →
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More →
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More →

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More →
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More →
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More →

Tech Trends H1 2023

5 Ways Generative AI Is Going Mainstream

Report by Yoram Wurmser  |  Jul 20, 2023
Download
Report
Executive Summary
Share
Table of Contents
Executive Summary
GenAI moves from novelty to game changer.
The huge surge of new genAI users will slow.
GenAI gets to work.
GenAI will continue to expand in marketing.
Search begins its first major transformation in decades.
Large language models start to combine skills to fulfill tasks.
Sources
Media Gallery
About This Report
Generative AI is the biggest technology introduction since at least the smartphone. This report looks at five ways the tool is transforming the marketing landscape.
Topics
Artificial Intelligence (AI)
US
Table of Contents
Executive Summary
GenAI moves from novelty to game changer.
The huge surge of new genAI users will slow.
GenAI gets to work.
GenAI will continue to expand in marketing.
Search begins its first major transformation in decades.
Large language models start to combine skills to fulfill tasks.
Sources
Media Gallery

OpenAI brought generative AI (genAI) into the mainstream when it released ChatGPT in November 2022—sparking the biggest technology revolution in a generation. This report looks at five ways genAI is transforming the marketing landscape.

Key Question: How has genAI begun to alter the marketing landscape?

Generative AI Has a Steeper Initial Adoption Curve Than Other Recent Technologies (millions of US users, by tech, years 1-4 after launch)
E-Mail ChartDownload

KEY STAT: GenAI has had explosive user growth since the launch of ChatGPT, but the adoption rate will slow in 2024. Even so, more than 100 million people in the US will be genAI users just two years after the release of ChatGPT—far greater than the number of smartphone users two years after the iPhone launched.

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

2charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. GenAI moves from novelty to game changer.
  3. The huge surge of new genAI users will slow.
  1. GenAI gets to work.
  2. GenAI will continue to expand in marketing.
  3. Search begins its first major transformation in decades.
  1. Large language models start to combine skills to fulfill tasks.
  2. Sources
  3. Media Gallery

Charts in This Report

Generative AI Has a Steeper Initial Adoption Curve Than Other Recent Technologies (millions of US users, by tech, years 1-4 after launch)Top 5 Uses for Generative AI According to Marketers Worldwide, May 2023 (% of respondents)

authors

Yoram Wurmser

Contributors

Eleni Digalaki
Principal Analyst
Chris Keating
Director, Research
Peter Newman
Director, Forecasting
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client

Geographies

EMARKETER

Media Services

Free Content

Contact Us →

Worldwide HQ

One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844

Sales Inquiries

1-800-405-0844sales@emarketer.com

* Copyright © 2024 
EMARKETER Inc. All Rights Reserved.