![Marketing](https://cdn.statically.io/img/www.imperial.ac.uk/business-school/sites/default/files/styles/focalpoint_5x3_960/public/2019-08/3344_Academic_Areas_Marketing_1280x10244.jpg?h=6d1e9cf8&itok=RnDwqq9F)
Our marketing projects examine a number of key challenges, from the differing notion of brand attachment to managing employee and customer behaviour, from marketing analytics and aggregating and understanding diverse information sources in decision-making, to the nature of purchase decisions. Our research offers important insights and solutions for firms and organisations in a range of industries.