Join us for an insightful webinar on collaborative efforts to shape media measurement standards. Featuring leading experts from advertising, analytics, and technology, this session will highlight the importance of a unified approach in developing robust and universally accepted measurement standards.
Highlights include:
Expert Panels: Learn from industry leaders about the importance of collaboration across different sectors to enhance measurement practices.
Stakeholder Perspectives: Understand the varied viewpoints that contribute to the formulation of comprehensive and effective measurement standards.
Interactive Q&A: Take advantage of the opportunity to engage with experts and delve into the complexities of media measurement.
Topics to be Covered:
Data Integration and Methodology: Discuss how to integrate various data sets to gain a comprehensive view of campaign performance and the evolving role of technology in measurement practices.
Measurement Approaches and Frameworks: Explore different measurement approaches, their implications, and future frameworks likely to be adopted by marketers.
Omnichannel and Multi-Touch Attribution: Learn strategies for effectively measuring and attributing touchpoints across multiple channels to achieve a holistic view of campaign performance.
Future Trends and Innovations: Stay updated on emerging trends and innovations in media measurement and their impact on industry standards and practices.
This webinar is essential for marketing professionals, data analysts, and anyone involved in digital advertising. Register now to be part of this important conversation, helping to shape the future of media measurement.
Speakers & Moderators
Speakers & Moderators
Angelina Eng
Vice President, Measurement, Addressability and Data Center
IAB
IAB - Vice President, Measurement, Addressability and Data Center
A seasoned executive with 24+ years of digital media, marketing and operations experience, Angelina Eng has focused her career on supporting agencies and brands to define, build and manage digital media and marketing efforts while enabling teams to operationally work efficiently and effectively with both internal and external partners and platforms. She’s been responsible for the development and management of internal systems and workflow, establishment of deliverable standards, designing ad trafficking and tracking guidelines, implementation of emerging platforms, as well as establishing best practices at companies such as Morgan Stanley, Merkle, Dentsu Aegis and Publicis Modem.
Over the years, She has been involved with multiple organizations and events to help define, establish and advocate some of the industry standards that we see in today’s digital media ecosystem (such as ad verification/brand safety, ad fraud, viewability and programmatic, social, etc)
Angelina has been awarded the AdMonsters 2018 Power List, IAB Data Rockstar 2016 and AdMonsters Digital Media Leadership Award 2016.
Michael Vinson, PhD brings a unique blend of expertise in mathematics, theoretical physics, and data science as applied to media measurement and advertising to his role as Chief Research Officer at Comscore.
Dr. Vinson has played a key role in developing and reinventing Comscore’s measurement solutions across TV, computers, and mobile devices. Under his leadership, Comscore launched its groundbreaking TV measurement capabilities, and is now redesigning all its measurement systems to enable the privacy-focused methodologies demanded by consumers.
Dr. Vinson’s stewardship of Comscore’s analytics strategy builds on a strong, 25-year track record of achievement. Prior to joining Rentrak and Comscore, he served as Senior Vice President and Managing Director of Digital Insights and Analytics at Starcom MediaVest Group and, before that, as Chief Research Scientist at erinMedia, where he was granted multiple patents relating to mathematical methods for estimating demographics from privacy-safe digital set-top box data.
Prior to joining the media measurement industry, Dr. Vinson – who holds a PhD in theoretical physics from the University of Chicago – was an academic and educator. He completed his post-doctoral work at Syracuse University in Physics, won a Fulbright Scholarship to teach and do research in computational physics at Yarmouk University in Jordan, and served as Chairman of the Department of Physics at Shippensberg University in Pennsylvania. Dr. Vinson has lived and worked in four countries around the globe, and his family includes his wife, three adult children, two dogs, and three cats. He currently lives in Oakland, California.
