Welcome to Wonderland, Alice: the Philippe Starck / Tim Andreas design is like a journey down the rabbit hole.

Bright white rooms and floor-to-ceiling windows make you feel like you’re on a cloud looking out at the city.

A location that's right in the action — and just a stone's throw from Royal Parks and Buckingham Palace.

Fun fact: the actual point for measuring the distance to and from London is located at Charing Cross, so you’re literally in the centre of London.

Historic courthouse vibe shines through while modern style keeps ya feeling comfortably at home.

Steps to Trafalgar Square and oodles of other sights, so go ahead and explore.

Amazing location near Piccadilly. So deep in the West End, you might accidentally get cast in Les Mis.

Stylish, quaint and free coffee!

Enviable Soho address, a 5-min stroll to Piccadilly Circus, Her Majesty’s Theatre, Nat’l Gallery and Trafalgar Square.

Streaming your favorite playlists is a breeze with free WiFi.

Couldn’t be better placed as a sophisticated urban retreat. Overlooking both Buckingham Palace Gardens and Hyde Park.

Gorgeous Art Deco building dating to 1913, ideally situated in Mayfair with dozens of shops and restaurants within walking distance.

Quirky-homey rooms have delightful touches (vintage radios, old books) and supremely comfortable beds.

Playfully stylish décor throughout – think swings as seats at the cocktail tables in the café/bar.

Club Living Room has your downtime covered with a laid-back vibe and on-the-house snacks and bevvies.

Style is evocative of an exclusive members-only club with a cool modern twist.

City centre locay puts you minutes from the Tate as well as the London Eye.

Ten minutes on foot to all of central London’s hotspots – go explore!

Modern, serviced apartment-style suites hooked up with all the comforts of home: fully-fitted kitchens, cosy beds, washer-dryers and aircon.

Whip up something impressive in your kitchenette before hitting one of the stellar bars nearby (we’re partial to The Old School Yard because: arcade).

Turn-of-the-century dazzler just had a world-class velvet-and-leather overhaul by Jacques Garcia and L’oscar International.

Classic sophistication in the heart of the city, minutes' walk from tube stations as well as Oxford Street.

Glam 1920s ocean liner elegance, complete with bespoke furnishings, marble bathrooms and award-winning cuisine.

Steps from the Tube, and strolling distance from biggies like the London Eye, Shakespeare’s Globe and Borough Market.

Stylish serviced apartments between the diamond district (jewels!) and happenin’ Covent Garden (shows!).

Splendid 19th-century Georgian ideally situated within walking distance of the British Museum and about a million bars and restaurants.

Live the real London life, since the whole city's right out your door.

A 15-min walk to the mighty British Museum. And cafés, cafés, cafés.

Steely elegance by St. Paul's Cathedral, you're perfectly situated to explore exciting London.

An easy 15-min walk from St. Pancras & King's Cross stations, and just a teensy bit further to the world-famous British Museum (Rosetta Stone, anyone?).