nbcuniversal
NBCUniversal’s Olympics Promo Plan: Enlist Stars and Influencers to Get Word Out
Last November, Steven Spielberg stepped onto an Industrial Light & Magic virtual production stage on the Universal Studios lot. Behind him, a virtual rendition of the Eiffel Tower and the Seine River began to move across the massive screens. Spielberg, however, was not shooting an upcoming film. He wasn’t directing at all. Spielberg was the […]
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After Suing Disney, Fox and Warner Bros. Over Sports Venture, Fubo Inks Deal With NBCUniversal
FuboTV has inked a deal with NBCUniversal to offer multiplatform coverage of the upcoming Paris Olympics to its subscribers. Terms of the deal were not disclosed, but the agreement comes as Fubo battles on another front against a planned sports super-streamer from The Walt Disney Co. Fox Corp. and Warner Bros. Discovery. The 2024 Olympics […]
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Steven Spielberg to Star in NBC’s 2024 Olympics Games Opening Film ‘Land of Stories’
Oscar-winning director Steven Spielberg is set to welcome TV viewers to NBC’s Summer Olympics coverage by narrating the short film Land of Stories just before the opening ceremony in Paris on July 26. NBCUniversal, set to cover the Olympic Summer Games, said the Munich director would appear in the four-minute film, which was shot on a […]
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Epic Universe Unveils Universal Classic Monsters-Themed Attractions In Orlando
Dracula, Wolf Man, Bride of Frankenstein, Invisible Man and the Creature from the Black Lagoon are set to descend on Universal Orlando Resort’s Epic Universe as part of its new Dark Universe. Teased earlier this year, the land is home to “Darkmoor,” a ravaged village where some of the horror genre’s earliest, most recognizable and […]
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Comcast’s FreeWheel Unveils New Live Events Tool Ahead of Paris Olympics
FreeWheel, Comcast’s advertising management platform that enables clients to manage and monetize premium video ad inventory, has unveiled the launch of new tools for programmatic ad transactions for live streaming events, including the upcoming 2024 Olympic Games in Paris. The news of the expanded capabilities comes during the Cannes Lions 2024 event that brings ad […]
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Bonnie Hammer Is Calling Bullsh**
Bonnie Hammer is, by her own estimation, agenda-free in a way that she never could be before. There’s no longer a boss to win over, no purview to extend. “In many ways, I actually work for nobody now,” she says as our late May dinner veers into hour three. Having spent a healthy portion of […]
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African Streamer Showmax’s Annual Loss Widens Amid Investment for Peacock-Powered Relaunch
African streaming service Showmax, in which Comcast/NBCUniversal owns a 30 percent stake, posted higher revenue but also increased losses for its latest fiscal year ended in March amid investments related to its recent relaunch, African pay-TV giant MultiChoice Group disclosed on Wednesday. Showmax’s revenue for the year grew by 22 percent to 1.0 billion South African […]
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How Universal Orlando Resort Is Betting Big on IP This Summer
Before construction began on DreamWorks Land, the newest addition to Universal Studios Florida, Dean Orion found himself on a typical walk around the grounds of the theme park. As he approached what was then known as the KidsZone — the park’s earliest strategy for catering to their youngest guests with classic IP attractions like Fievel’s Playland, […]
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NBCUniversal Sold $10M in BuzzFeed Stock After Shares Popped Wednesday
NBCUniversal cashed in on Vivek Ramaswamy’s activist play on BuzzFeed. The entertainment giant sold more than $10 million worth of shares in BuzzFeed Wednesday (3,176,923 shares at an average price of $3.1936, to be exact, worth about $10.1 million), taking advantage of a brief surge in the company’s stock price. BuzzFeed stock soared Wednesday after […]
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Inside the NBCUniversal Upfront: Snoop Dogg, Penguins and a Top Secret ‘Wicked’ Trailer
For one magical week, everybody with hands anywhere near advertising purse strings is being pampered like royalty — unless, lord help them, they attempted to capture one frame of the Wicked trailer. Because anybody who did that during Monday morning’s NBCUniversal upfront presentation is likely halfway to a black site by now. “We do have […]
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Seth Meyers Skewers Peacock, Paramount and Linda Yaccarino During NBCUniversal Upfront Set
After the Writers Guild strike derailed his annual routine last year, Late Night host Seth Meyers returned to the stage of Radio City Music Hall Monday morning during NBCUniversal’s upfront presentation, where he took aim at the entertainment industry, and his own company. Here are some of Meyers’ top jokes from the event. On Fox […]
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Peacock Hikes Subscription Prices Ahead of 2024 Paris Olympics
A price hike is coming to Peacock. The NBCUniversal streaming service plans to raise the monthly and annual fees for its Peacock Premium and Premium Plus tiers, with the changes set to take effect before this summer’s Paris Olympics. Peacock Premium will rise in price by $2 per month to $7.99, while Premium Plus will […]
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