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Social Media

Social media marketing provides your franchise business with highly effective ways to engage with your customers on a regular basis. Learn what the most successful brands are doing, which social media platforms they find most effective for their target customer, and how they continue to adapt to new technologies while staying true to their brand message and values.

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Hot Dish Advertising
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Podcasts deliver important information that potential franchisees can consume on the go
  • Jack Monson
  • 1,689 Reads 5 Shares
How franchises can use LinkedIn to share content and build brand awareness with target audiences   
  • Franchise Update Media
  • 1,366 Reads
Short videos can incorporate storytelling, testimonials, and real-life examples, all excellent vehicles for evoking emotions.
  • Jack Monson
  • 2,462 Reads 8 Shares
When it comes to online content marketing, experts are seeing a drop-off in results from the usual channels and are looking more to owned media
  • Eddy Goldberg
  • 2,554 Reads
When it comes to telling persuasive stories for prospective franchisees, social media platforms are effective tools for today’s franchisors
  • Colleen McMillar
  • 2,896 Reads 5 Shares
Multi-unit operators recognize social media as a powerful way to stay in touch with their customers.
  • Franchise Update Media
  • 3,092 Reads 1 Shares
What's your brand's story? How to use online, short-form storytelling to rise above the competition
  • Jack Monson
  • 2,308 Reads 18 Shares
Social media – a look back and a look forward – with a crisis management plan for when things go wrong online
  • Tim McIntyre
  • 2,456 Reads 22 Shares
Six social media predictions for 2023 foresee big changes ahead
  • Eddy Goldberg
  • 3,458 Reads 2 Shares
Here’s why you should consider a digital detox in your personal and professional life
  • John DiJulius
  • 3,412 Reads 4 Shares
The power of local marketing continues to fuel profits for these franchisees
  • Sara Wykes
  • 6,258 Reads 12 Shares
Wienerschnitzel
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Wienerschnitzel
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We asked Doug Poppen, Chief Marketing Officer for Homefront Brands, what social media channels he’s finding most effective for attracting quality leads.
  • Franchise Update Media
  • 7,991 Reads 26 Shares
What’s on your franchise podcast list? Check out these 10 franchise-related podcasts!
  • Jack Monson
  • 4,163 Reads 51 Shares
Are you following - and adapting your social media strategy - to these 8 social media trends in 2022?
  • Eddy Goldberg
  • 3,918 Reads 8 Shares
TikTok and Meta will have a growing impact on your brand this year. Here are some practical ways to get started.
  • Jack Monson
  • 3,763 Reads 35 Shares
See what 100 B2C marketing executives said about global social advertising trends in 2022
  • Eddy Goldberg
  • 3,956 Reads 3 Shares
Social media and innovation are two major drivers behind some franchise brands’ post-Covid success
  • Kerry Pipes
  • 3,761 Reads 3 Shares
6 ways marketers can build a personal brand to help with franchise recruitment
  • Liane Caruso
  • 5,542 Reads 18 Shares
How Home Franchise Concepts adapted its social media activities at its 6 home service brands as Covid restrictions eased
  • Franchise Update Media
  • 4,864 Reads 4 Shares
4 ways Tide Cleaners is adapting its social media activities as Covid restrictions lift
  • Franchise Update Media
  • 3,739 Reads 5 Shares
How GSR Brands, franchisor or Gold Star Chili and Tom & Chee, is adapting its social media activities as Covid restrictions lift. (Hint: It’s not.)
  • Franchise Update Media
  • 3,607 Reads 4 Shares
Pepper Lunch
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With the importance of social media boosted by the pandemic, creating an effective, company-wide social media policy is more important than ever
  • Andrew Seid
  • 6,444 Reads 18 Shares
Organic posts for service brands - how to maximize their impact 
  • Jack Monson
  • 4,540 Reads 39 Shares
How Facebook Groups can help to unify and align your franchise system.
  • Charles Bonfiglio
  • 5,839 Reads 54 Shares
Making the most of social media influencers at Massage Heights
  • Ashley Schuetz
  • 5,057 Reads 20 Shares
How to use online-to-offline media strategies to boost your sales.
  • 5,287 Reads 7 Shares
Instagram: 7 ways restaurants can use Instagram to connect with customers and boost sales
  • Adam Guild
  • 13,634 Reads 28 Shares
Market your corporate social responsibility to win over Millennials.
  • Andrea Brandon
  • 9,121 Reads 55 Shares
New Study Finds Social Media Marketing Has The Power To Do Good...Or Bad For Your Business.
  • Multi-Unit Franchisee
  • 7,159 Reads 38 Shares
Delivery at Papa John's and Kroger's; BK heats up the coffee wars; clicking for rewards at Progressive and Google; restaurant marketing in the digital age.
  • Eddy Goldberg
  • 4,327 Reads 7 Shares
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