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Marketing

Franchises provide a wide variety of goods and services to customers nationwide. The marketing support, programs, and processes used to educate and attract customers to their franchise products and services ensure success for both franchisees and corporate locations.

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MY SALON Suite
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MY SALON Suite
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MY SALON Suite
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Franchise Update digs into nontraditional locations, customer experience, and the University of Louisville's Yum! Center for Global Franchise Excellence
  • Kerry Pipes
  • 845 Reads 1 Shares
Eliminate whatever gets in the way of people doing business with you
  • John Tschohl
  • 1,025 Reads 2 Shares
Top leaders are flexible and promote adaptable culture in the organization 
  • Kevin Behan
  • 1,017 Reads 6 Shares
Stratus VP of Marketing Mike Millett on how the brand helps franchisees with initial and ongoing support
  • Franchise Update Media
  • 860 Reads 3 Shares
The right location isn't as important as the experience your brand consistently delivers
  • John DiJulius
  • 1,474 Reads 2 Shares
By offering high-quality products and services, franchisors provide profitable revenue streams for franchisees
  • Kevin Behan
  • 1,558 Reads 6 Shares
Mobile brands can engage with customers through convenience and personalization
  • Josh York
  • 1,324 Reads 1 Shares
Mountain Mike Pizza's CMO Carol DeNembo on how the brand reaches customers through digital marketing and social media
  • Franchise Update Media
  • 1,361 Reads 28 Shares
CMO/COO Summit to focus on greater collaboration between franchise marketing and operations
  • Franchise Update Media
  • 2,222 Reads 2 Shares
Study shows franchises use many programs, and outsource certain services, to support advertising plans 
  • Franchise Update Media
  • 1,077 Reads
Don't forget the value of written content when creating a marketing strategy
  • Kevin Behan
  • 945 Reads
Angry Crab Shack
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Angry Crab Shack
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Angry Crab Shack
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Celebree School prioritizes personalized customer experiences, driving franchisee profits through tailored education, consistent standards, and continuous improvement
  • Franchise Update Magazine
  • 2,092 Reads 22 Shares
PuroClean executive shares advice on franchise growth with technology and analytics 
  • Franchise Update Media
  • 1,371 Reads
If you thought geofencing was too complicated and expensive, think again
  • Allen Warren
  • 1,142 Reads
Mathnasium, leading math education for 20+ years, fosters deep understanding and love for math, boosting enrollment and franchisee profitability through real academic growth and positive referrals
  • Franchise Update Magazine
  • 1,484 Reads 2 Shares
Re-Bath's strategic customer-centric approach, offering one-stop-shop remodeling experiences and consistent messaging, drives franchisee profits through expanded reach and simplified processes
  • Franchise Update Magazine
  • 1,366 Reads 1 Shares
Massage Heights emphasizes customer experience for franchisee profits, offering quality services, products, and support, fostering loyalty and community reputation
  • Franchise Update Magazine
  • 1,656 Reads 9 Shares
At Scissors & Scotch, Azalia Hoelting takes a structured approach to digital marketing and grassroots efforts
  • Kerry Pipes
  • 1,546 Reads
The Franchise Customer Experience Certification program links CX strength with profitability
  • Kevin Behan
  • 1,790 Reads 6 Shares
Make it easy for your customers to complain--as long as you've trained your staff to handle it professionally
  • John DiJulius
  • 1,606 Reads 3 Shares
Take your consumer service to the next level at the 2024 Franchise Customer Experience Conference, June 17-20 in Atlanta
  • Franchise Update Media
  • 2,039 Reads
Movita Juice Bar
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Movita Juice Bar
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Movita Juice Bar
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Boost profitability and employee satisfaction with a culture that places customer experience first
  • Annie Oeth
  • 1,724 Reads
Study finds franchises have increased online marketing strategies in recent years, led by digital advertising programs
  • Franchise Update Media
  • 1,644 Reads 1 Shares
Act quickly and take responsibility when dealing with customer complaints
  • John Tschohl
  • 1,664 Reads 5 Shares
The way to a customer's heart is through their email inbox, though that is changing. See how.
  • Annie Oeth
  • 2,081 Reads 6 Shares
The Franchise Customer Experience Conference (FCXC) returns to Atlanta June 17-20 for the annual gathering of franchise marketing pros
  • Annie Oeth & Eddy Goldberg
  • 1,751 Reads
Customer service expert John Tschohl outlines 6 foundational steps franchisees can take to deliver great customer service
  • John Tschohl
  • 1,782 Reads 2 Shares
Make sure you are training your employees on soft skills
  • John DiJulius
  • 2,326 Reads 2 Shares
Amanda Maquet, marketing director for Moran Family of Brands, on fostering franchisee trust and building a strong local presence
  • Franchise Update Magazine
  • 1,449 Reads
Digital marketing and referrals have the highest lead-to-close ratios in franchising
  • Franchise Update Media
  • 1,715 Reads 1 Shares
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