Topline
Fans looking to watch Sunday’s Copa América final between Argentina and Colombia in person will have to fork over more than $2,000 to do so, according to multiple ticketing services on the secondary market, paying about nine times the cost of the soccer tournament’s average ticket price.
The final will take place at the Hard Rock Stadium in Miami on Sunday. (Photo by Ira L. Black - ... [+]
Key Facts
The lowest resale ticket prices for the championship matchup averages $2,127 across platforms, based on data from resale ticket providers TicketIQ, SeatGeek and TickPick.
Hype around the game is fueled by the chance for Argentina and its legendary captain, Lionel Messi, to win a third straight major tournament, while Colombia comes into the game unbeaten in its last 28 games—the longest active streak in international soccer and one that stretches back nearly two-and-a-half years.
The hefty price tag is a far cry from the average ticket price for the Copa América tournament as a whole, which was estimated at more than $200, according to The Athletic.
The average ticket price for Argentina vs. Colombia is $4,024, according to TicketIQ, which estimated the game’s most expensive ticket at an eye-popping $66,765.
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Tangent
The cheapest face-value tickets for the 2024 Super Bowl matchup between the Kansas City Chiefs and San Francisco 49ers were about $2,000, CBS News reported, though getting such a ticket was highly improbable for the average person. The lowest ticket prices for the game reached $6,500 on Ticketmaster, while StubHub estimated the average resale ticket price at $8,600.
Forbes Valuation
Messi raked in $135 million in total earnings for the year ended May 2024, making him the third-highest-paid athlete in the world behind golfer Jon Rahm ($218 million) and fellow soccer legend Cristiano Ronaldo ($260 million).
Key Background
Messi, 37, is a significant incentive for those considering shelling out money for the Copa América final Sunday. This year’s tournament could be one of the last major international competitions for the aging Inter Miami star, who is attempting to captain Argentina to its 16th Copa América trophy, which would break a tie with Uruguay for the most titles in the tournament’s 108-year history. Messi told reporters this week he will continue playing for the national team after the final, saying he intends “to keep living day by day without thinking about what will come in the future or whether I'll continue or not.” Colombia, fresh off a heated win over Uruguay in the semifinal, is looking for its second Copa América title.
Further Reading
High Copa América Ticket Prices Lead To Many Empty Seats (Forbes)
Are Copa America’s $200 tickets and empty seats a missed opportunity ahead of the World Cup? (Forbes)
