An Update on Video Monetization

We want to help our partners monetize their premium video content, both on Facebook and on their own websites and apps. Today we are sharing three updates about video monetization on Facebook and through Audience Network:

Audience Network is a service that places ads from Facebook's advertisers onto third-party websites and apps. In May we announced an Audience Network test of in-stream video ads, and today we're making in-stream video available to all eligible Audience Network publishers who have available inventory. Now, publishers can bring relevant video ads to people all over the world, on both mobile and desktop.

Publishers have historically been wary of video ads delivered from networks or exchanges because they can load slowly and are often unreliable. With Audience Network, advertisers upload their ads and bids to Facebook in advance—allowing us to quickly run an auction and return an ad that's a good experience for the person watching it.

During our testing, publishers like Univision and Collective Press saw the benefits of Audience Network in-stream video ads. Univision, the most-visited Spanish-language website among U.S. Hispanics, wanted to complement its direct sales business with video ads from Audience Network. Univision has successfully implemented Audience Network in-stream video across the U.S., Spain, Colombia, Argentina, and Mexico. Since implementation in October, Audience Network U.S. eCPMs have been 52% higher than with other monetization partners.

If you are interested in growing your revenue through Audience Network in-stream video ads, please visit our product page to learn more or download our getting started guide here.

Over the past few months, a small group of video creators has been testing in-stream ads to make money from their Facebook Live videos. As the name implies, in-stream ads allow creators to take short breaks for ads during their live videos. When a broadcaster chooses to take an in-stream ad, people watching the video will see an in-stream ad of up to 15 seconds in length. The broadcaster will earn a share of the resulting ad revenue.

Today we are making the feature available to more Live creators. Eligible Pages and profiles will have the option to use in-stream ads in any live broadcast reaching 300 or more concurrent viewers.

Please note that Pages or profiles with Intellectual Property or Community Standards violations may be disqualified from taking in-stream ads. In-stream ads are currently available only to U.S. broadcasters, but we hope to expand to additional countries in the future.

We welcome all eligible creators to participate in the next round of beta testing. Starting today, and rolling out over the next several days, Pages and profiles who qualify for the test will receive notifications the next time they go live.

We're starting to test the in-stream ads feature in on-demand video, allowing publishers to insert short in-stream ads into videos they upload, or into existing videos in their Facebook libraries. A handful of partners in the U.S. are participating in this test. In the coming months we'll be working with these partners to analyze, learn, and iterate on the early version of this feature. We hope to expand the test to additional partners in the future.

*Ad breaks is now in-stream ads. For more information about in-stream ads, click here.