AI-CODE – AI services for COntinuous trust in emerging Digital Environments

The project 

Check out the project website here.

The media sector faces unprecedented innovations, particularly driven by generative Artificial Intelligence (AI), impacting citizens, democracy, and society. The AI-CODE project addresses challenges in next-generation social media by leveraging AI-based tools to support media professionals in producing trustworthy information, combating disinformation, and assessing source credibility. The project aims to analyze the influence of generative AI on emerging social media platforms and provide innovative solutions for navigating rapidly evolving digital landscapes.

The objectives

The main goal of the interdisciplinary AI-CODE project is to evolve state-of-the-art research results (tools, technologies, and know-how), from the past and ongoing EU-funded research projects focused on disinformation, to a novel ecosystem of services that will proactively support media professionals in trusted information production through AI. We aim to achieve this by:

  1. identification, analysis, and understanding of future developments of next-generation decentralised and immersive social media (incl. emerging diverse and metaverse environments) in the context of rapid development of generative Artificial Intelligence (with respect to text, image as well as video modalities) and how such a combination can impact the (dis)information space;
  2. by providing media professionals with novel AI-based services to coach them on how to work in emerging digital environments and how to utilise generative AI effectively and credibly, to detect new forms of content manipulation, as well as to assess the reputation and credibility of sources and their content.

The consortium

  • Ds Tech Srl (IT, Coordinator)
  • Engineering – Ingegneria Informatica Spa (IT)
  • Ethniko Kentro Erevnas Kai Technologikis Anapty (EL)
  • Fondazione Bruno Kessler (IT)
  • Universidad Politecnica De Madrid (ES)
  • Athens Technology Center Anonymi Viomichaniki (EL)
  • Deutsche Welle (DE)
  • Kempelenov Institut Inteligentnychtechnologii (SK)
  • Debunk Eu (LW)
  • European Institute For Participatory Media Ev (DE)
  • Stichting Radboud Universiteit (NL)
  • Euractiv Media Network B.V. (BE)
  • Centre For European Policy Studies (BE)

The activities

Euractiv is involved in the following tasks:

  • Deployment and Validation in Real Use Cases (Workshops attended by our journalists)
  • Editorial coverage (Special Reports)
  • Multimedia activities (promotional video, video explainers, podcasts)
  • Interactive and Social media dissemination (Infographics, Twitter Chats, Social media Shorts)

The duration

The project will be carried out over a period of 38 months (2023-2026).

Disclaimer: “The content of this publication represents the views of the author only and is his/her sole responsibility. The European Commission does not accept any responsibility for use that may be made of the information it contains”.

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