6 Ways Equifax Can Help Enhance Your Marketing Strategies and Tactics
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Affluence Index TM
Improve targeting and marketing models with an indicator of households’ capacity to spend, save, or invest
![](https://cdn.statically.io/img/assets.equifax.com/marketing/US/images/banners/b2bconnect_plus_banner_950x550.jpg)
B2bConnect Plus
Improved targeted marketing efforts with extensive firmographics and payments data
![](https://cdn.statically.io/img/assets.equifax.com/marketing/US/images/banners/b2bconnect_portal_hero_950x550.jpg)
B2bConnect Portal
Lets you pull targeted data in real time and create and initiate omni-channel marketing campaigns
![](https://cdn.statically.io/img/assets.equifax.com/marketing/US/images/featured/productcreditstyles-pro_feature_700x500.jpg)
CreditStyles Pro
Differentiate households based on their estimated credit behavior, availability, needs, and usage
![](https://cdn.statically.io/img/assets.equifax.com/images/us/business-banners/digital_onboarding_hero_950x550.jpg)
Digital Onboarding and Custom Audiences
Leverage existing marketing lists and insights used for offline marketing to target the same consumers online
![](https://cdn.statically.io/img/assets.equifax.com/marketing/US/images/banners/digitalPrescreen_950x550.jpg)
Digital Prescreen - Display
Reach your Prescreen audience through digital channels
![](https://cdn.statically.io/img/assets.equifax.com/marketing/US/images/featured/digital_prescreen_email_feature_image_700x500.jpg)
Digital Prescreen - Email
Reach your Prescreen audience through email
![](https://cdn.statically.io/img/assets.equifax.com/images/us/business-banners/digital_targeting_segments_hero_950x550.jpg)
Digital Targeting Segments
Better deliver the right message to the desired target audience online
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EFX Link
Linkage of your business and consumer customers' information to identify new sales opportunities
![](https://cdn.statically.io/img/assets.equifax.com/marketing/US/images/banners/financial_cohorts_hero_950x550.jpg)
Economic Cohorts
Enhance customer segmentation by differentiating households using economic measures
![](https://cdn.statically.io/img/assets.equifax.com/marketing/US/images/banners/ignite_banner2_950x550.jpg)
Equifax Ignite®
Unified data and analytics ecosystem for faster decision making
![](https://cdn.statically.io/img/assets.equifax.com/marketing/US/images/featured/financial-spectrum_feature_700x500%20(3).jpg)
Financial Cohorts
Enhance customer segmentation by differentiating households with financial measures
![](https://cdn.statically.io/img/assets.equifax.com/marketing/US/images/banners/income360_hero_950x550.jpg)
Income360 Complete
Enhance targeting with a total household income estimate, including income from assets
![](https://cdn.statically.io/img/assets.equifax.com/marketing/US/images/banners/marketing_identity_elements2_banner_950x550.jpg)
Marketing Identity Elements
Validate, enhance, and link consumer records to support your marketing campaigns
![](https://cdn.statically.io/img/assets.equifax.com/marketing/US/images/banners/prescreen.950x550.jpg)
Prescreen
Target the right consumers for lending offers
![](https://cdn.statically.io/img/assets.equifax.com/marketing/US/images/banners/spending_power_hero_950x550.jpg)
Spending Power
Improve targeting and marketing models with a dollar measure of households’ likely capacity to spend, save, or invest
![](https://cdn.statically.io/img/assets.equifax.com/marketing/US/images/banners/targetpoint_triggers_hero_945x667.jpg)
TargetPoint Triggers
Reach consumers that are in-market for new credit
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WealthComplete Premier
Grow share of wallet with a complete picture of liquid financial assets for every U.S. household
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