Unlock this article & more through our 4th of July Sale

Save 33% on Entrepreneur+ when you sign up today. Use code SAVE 33 at checkout.

Claim This Offer

Already have an account?

Sign in
For Subscribers

This Brilliant 'Cohort' Trick Can Help You Come Up With a Business Idea Worth Millions When you're looking to solve a problem or start a new business, Future CEO Rishi Mandal has a three-step tactic that helped him get his start.

By Jason Feifer Edited by Mark Klekas

Want to build a company worth millions — or maybe billions?

Serial entrepreneur Rishi Mandal has a surprising trick he calls the "cohort" model. He's used it to build multiple companies and raise more than $100 million.

It goes like this:

The rest of this article is locked.

Join Entrepreneur+ today for access.

Subscribe Now

Already have an account? Sign In