Skip to main content

Digital Trends may earn a commission when you buy through links on our site. Why trust us?

The prices of some GPUs are rapidly dropping

The back of the Nvidia RTX 4080 Super graphics card.
Jacob Roach / Digital Trends

It shouldn’t come as a surprise, but the prices of some of the best graphics cards are rapidly dropping. We just got off a month of hardware launches, spearheaded by Nvidia’s RTX 40-series Super refresh, and those launches have caused some major shifts in the prices of older GPUs.

The most prominent example of that is the RTX 4070 Ti. Nvidia released its RTX 4070 Ti Super about two weeks ago. The Super version is set to replace the base model, but plenty of units remain in stock. Now, you can find the $800 graphics card for as little as $720.

That’s the price of the at the time of writing, at least. Prices could go down further, as I spotted half a dozen RTX 4070 Ti models in stock. The Super refresh, which is available for $800, comes with an impressive bump to 16GB of memory, but we noted a performance improvement of around 10% on average in our RTX 4070 Ti Super review.

Get your weekly teardown of the tech behind PC gaming
Check your inbox!

The RTX 4080 hasn’t seen the same trend, mainly because there are fewer RTX 4080s in stock. In fact, I only spotted models available above list price. Thankfully, the RTX 4080 Super has had an impact elsewhere. The $1,000 GPU went head-to-head with AMD’s RX 7900 XTX, with Nvidia coming out on top due to ray tracing and DLSS 3.5 support.

Two AMD Radeon RX 7000 graphics cards on a pink surface.
Jacob Roach / Digital Trends

Now, we’re seeing the price of the RX 7900 XTX drop. I found the available for $930. The card has gone for less on deep sales, but the markdown is still out of the ordinary, considering we’re not in a major shopping season.

As we wrote about in our RTX 4080 Super review, AMD has to drop the price of the RX 7900 XTX to stay competitive. That seems to be happening. The MSI model was the best deal I could find right now, but several models are going for $950, most of which were selling for $1,000 or more just a week ago.

Lower down the stack, prices are dropping on some RTX 4060 Ti models. The 8GB graphics card has been sworn to infamy due to its limited memory capacity and $400 price. AMD’s recent RX 7600 XT, although not as powerful as the RTX 4060 Ti, comes with 16GB of memory. It seems the RX 7600 XT is having some effect on the price of the RTX 4060 Ti 8GB.

Best Buy is clearing out the for $344, which is a model that previously sold for $430. I haven’t seen multiple RTX 4060 Ti models marked down, so I don’t suspect a larger trend. This deal is a good example of how a new GPU release can put downward pressure on pricing in the interim.

Almost every time we see new hardware releases, it’s a good idea to go back and look at the pricing of what was available before. As retailers sell off old inventory and competitive performance numbers shift, the pricing follows suit. That’s what we’re seeing in action now, making it a great time to pick up a new (old) graphics card.

Jacob Roach
Lead Reporter, PC Hardware
Jacob Roach is the lead reporter for PC hardware at Digital Trends. In addition to covering the latest PC components, from…
I never wanted to build another small form factor PC — until now
The RTX 4090 sitting alongside the Fractal Terra case.

In my 15 years of building PCs, I've only ever tackled one small form factor (SFF) build. If you'd asked me two months ago, I would have told you that I'd never want to try it again.

But now that's changing.

Read more
An overclocking legend is making a long-awaited return to graphics cards
PNY RTX 4080 with the power connector attached.

One of the most well-known names in GPU overclocking is making a return in a big way. Vince "Kingpin" Lucido is known as the mastermind behind some of the best graphics card models you could buy over the past several generations. He famously worked with EVGA to produce Kingpin models that were built for extreme overclocking. With EVGA exiting the GPU market a few years back, we hadn't heard much from Kingpin -- until now.

It looks like Kingpin is set to work with PNY on the next generation of graphics cards. The enthusiast met up with Gamer's Nexus recently and revealed that there's "a pretty good chance" that we'll see Kingpin models again soon. Kingpin showed off a PNY card sitting on his test bench, saying that it's the first non-EVGA graphics card he's used in 13 years.

Read more
AMD just suffered a massive data breach that could reveal future products
AMD's Scott Herkalman presenting the RX 7800 XT graphics card.

AMD is currently investigating a potentially massive data breach. The company said on Tuesday that it has begun investigating the breach, following a report from The Cyber Express that featured blurred screenshots of the allegedly stolen data. It's not clear how large the scale of the breach is, but it's said to contain details on future products, customer databases, employee information, and other confidential data.

"We are aware of a cybercriminal organization claiming to be in possession of stolen AMD data," AMD said in a statement shared with Bloomberg. "We are working closely with law enforcement officials and a third-party hosting partner to investigate the claim and the significance of the data."

Read more