- Start Time:04:00PM
- End Time:04:30PM
- Day:Day 1
Talk:
In truth, media and brands are not thinking about influencers as humans. We want to fit them into boxes, metrics and dashboards with neat numbers to explain performance. But influencers are not a billboard or Ad-Buy, they are a Human Medium. They have relationships and history with the digital communities they have grown, and this means we need to shift our approach when activating with them.
This talk gives 3 key considerations teams can take away and apply in their daily thinking to transform influencer activations from one-off one-way transactions to long-term, impactful success.
Associated Speakers:
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Esme Rice
Worldwide Influencer Practice Lead
Mindshare
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04:00PM - Day 1
View How influencers are transforming media strategy