Midwest grocery chain Schnucks is partnering with the Walmart-backed Ibotta Performance Network, for omnichannel offers and rewards.

The companies detailed their new deal in a May 21 announcement.

Ibotta also works with retail brands Family Dollar and Dollar General on digital offers and rewards. It touts its ability to deliver coordinated promotions across retailer platforms, large third-party publisher sites and Ibotta’s direct-to-consumer properties.

Family Dollar is owned by Dollar Tree, which is No. 176 in the Top 1000, Digital Commerce 360’s ranking of the largest North American online retailers. Dollar General is No. 697. Digital Commerce 360 categorizes both retailers in the Mass Merchant category.

Schnucks omnichannel offers and rewards through Ibotta

“Schnucks is thrilled to partner with Ibotta, a leader in digital rewards, to expand savings for our customers through our Schnucks Rewards program,” said Tom Henry, chief data officer at Schnucks, in a released statement. “Through this partnership, Schnucks customers will have access to a wider range of digital coupons in our Schnucks Rewards program, creating more value for customers with every in-store or online shop.”

Moreover, Schnucks and Ibotta plan to work together on strategic research and development, pursuing new shopping experiences for Schnucks customers.

“Together with Ibotta, Schnucks is committed to creating innovative retail solutions that will shape the future of grocery shopping,” Henry stated.

What Ibotta’s network provides

“Driven by Ibotta’s mission to make every purchase rewarding, we’re pleased to add Schnucks, one of the country’s most storied regional grocery brands, to the Ibotta Performance Network, to drive more value for their customers through personalized offers and rewards,” said Ibotta CEO and founder Bryan Leach. “Schnucks’ and Ibotta’s mutual track record of industry-leading innovation is a befitting foundation for our partnership to reimagine the grocery shopping experience of the future.”

Leach offered some details on the focus of the research and development goals underpinning the two companies’ future work.

“Together, we’ll collaborate to develop a more personalized, premium shopping experience for Schnucks customers,” he explained.

Looking ahead, they intend to explore new types of digital offers in retail media. In addition, they will look to create “innovative touchpoints in-store,” according to the announcement.

New promotions for Schnucks customers will begin to roll out before the end of 2024, according to Ibotta. The company claims its network already reaches more than 200 million consumers and has been responsible for $1.8 billion in earned rewards since 2012.

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