Denver sets new records in visitor numbers and spending in 2023, passing $10 billion for first time
![Visit Denver, the city's tourism sales and marketing agency, said last year's visitor total of 37.4 million was a 3% bump over 2022. And the $10.3 billion in Denver's tourism revenue last year outpaced the $9.4 billion collected the prior year by nearly 10%. Visit Denver, the city's tourism sales and marketing agency, said last year's visitor total of 37.4 million was a 3% bump over 2022. And the $10.3 billion in Denver's tourism revenue last year outpaced the $9.4 billion collected the prior year by nearly 10%.](https://cdn.statically.io/img/www.denverpost.com/wp-content/uploads/2024/02/TDP-Z-DenverBotanicGardens2024Concerts-01.jpg?w=525)
Visit Denver, the city's tourism sales and marketing agency, said last year's visitor total of 37.4 million was a 3% bump over 2022. And the $10.3 billion in Denver's tourism revenue last year outpaced the $9.4 billion collected the prior year by nearly 10%.