Senior Manager, Product Marketing

Responsibilities:

Planning

• Conduct research and analysis on your vertical to develop insights and perspectives about opportunities

  • Research consumer and product trends using first- and third-party sources to understand the competitive landscape

  • Analyze usage trends across prior efforts, including but not limited to email, paid media, and trade media that goes well beyond reporting and offers opinions based on the data

• Partner with key stakeholders to articulate objectives that marketing can support

• Develop annual and quarterly marketing plans based on inputs, including but not limited to research, analysis, and stakeholder input

  • Promotional efforts across channels (e.g. emails, media)

  • Cadence of communications

  • Test and learn strategies

• Proactively identify opportunities to connect our content to new and diverse audiences, leveraging your first-hand knowledge of both audience and external market trends

Execution 

• Determine creative approach to annual efforts as well as individual campaigns, including overall messaging strategy 

• Lead development of thoughtful creative briefs that clearly articulate context, insights, and messaging strategy for your campaigns based on consumers insights you’ve developed in your research and analysis

• In detail, identify the various assets that you will be requiring for your campaigns by channel/audience and provide the necessary details to the Creative Services team 

• Traffic creative and collect feedback from key stakeholders, ensuring that you translate requests/needs to clear direction for the Creative Services team

Reporting and Analysis

• Propose  product/campaign KPIs and establish benchmarks

• Develop reporting templates for all your activities and ensure that reporting is kept up to date and communicated to key stakeholders at an appropriate cadence

• Identify opportunities to optimize performance via data-driven analysis and insights

Relationship Management

• Determine the best plan for gathering input from and keeping your stakeholders up to date

• Determine the most effective methods of communications (e.g. meetings with agendas)

• Plan for prepping for meetings and coordinating any reporting or analysis needed

Requirements:

• BA in Marketing, Communications, or related field

• 7+ years of experience in marketing content or products

• 3+ years of experience in Entertainment Marketing, preferably with a high visibility brand

• Substantive experience creating and driving successful go-to-market strategies for product and/or content 

• Deep experience in creating strategic & creative briefs

• Demonstrable experience aligning product/content consumer narratives within a larger brand

• Highly analytical, with the ability to analyze data and translate that into assessments and future initiatives (must be very comfortable building spreadsheets)

• Proactive, problem solver

• Ability to operate independently with ability to drive results balanced with intuition for when to solicit input from leader

• Balance creative, conceptual thinking with a data-driven mindset and eye for detail; excel in both creative and analytical environments; identify and assess success metrics 

• A positive spirit, inclusive mentality, diplomatic approach, and growth mindset 

• Critical thinker who can make wise decisions

• Superior organizational & project management skills

• Must be a team player with a results-oriented focus

• Capacity for, and interest in, flexing across both strategy and execution

The L.A. Times is an equal employment opportunity employer and welcomes all qualified applicants regardless of race, ethnicity, religion, gender, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristic protected by law. We actively work to create an inclusive environment where all of our employees can thrive.  Explore our company history, achievement, values, mission and more on our career site.