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    How to Lower Your Cable and Internet Bills

    If you’re fed up with paying a premium for those services, use these tips from a negotiation expert to get a better deal

    Laptop computer with cable forming a piggy bank Photo: Getty Images

    With record-high inflation eating away at our finances, consumers are looking for ways to reduce costs. Now might be a great time to call your cable and internet service provider to request a lower monthly payment.

    It takes some skill and patience to negotiate with a customer service representative, but as surveys of CR members have confirmed time and again, it pays to haggle. And right now, as service providers face sharp competition and an increase in cord-cutters, the odds of scoring a better cable and internet deal may be in your favor.

    Ben Kurland, a co-founder of the negotiating service BillFixers, says that if you’re thinking about asking for a discount, now’s the time to do it.

    “Most of what goes into getting a discount is just asking for it,” he says. He points out that you’re not really negotiating with a company but with an individual, and he or she may be likely to relate to your financial worries. “We’re all facing economic uncertainties, including the customer service representative on the other end of the line,” he says.

    And in the coming weeks and months, as the economic picture becomes more clear, there may be official recession-related deals being offered by service providers in order to prevent sharper declines in their customer base, Kurland says.

    “Cable companies aren’t famous for their charity, but that said, everyone is worried about recession and protecting revenues and we’re likely to see a push for customer retention.”

    For those who are ready to make the call to their cable company, here are his expert tips.

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    Call on a weekday. That’s when many other customers are busy at work. You’ll get shorter hold times, Kurland says, and, more importantly, higher-level reps with access to the best discount codes.

    Don’t be too quick to say yes. Reps will give you the worst offers first, Kurland says. Turn those down, and they’ll move on to better deals.

    Avoid online chat tools. At most companies, Kurland says, the live-chat reps are lower on the ladder than telephone reps and can’t provide the best discounts.

    Threaten to cut part of your service. That gets your call elevated right away to a rep with the clout to do what it takes to keep you, Kurland says. If there’s only one provider in your area, that may reduce your leverage. But if you have a bundled plan that includes cable, internet, and phone service, you may be able to use plans from other mobile providers and video streaming services such as Disney+ and Hulu to your advantage.

    Get it in writing. When you’re satisfied with the rate, ask the customer service rep to send an email outlining the changes, Kurland says. If the rep doesn’t follow through on what you agreed to, you’ll have a document to back up your claims.


    Image of Octavio Blanco, editor at CR with Money CIA

    Octavio Blanco

    My mission: To write stories that broaden readers' horizons and offer new solutions they can apply to their lives. Who I write for: My family, my friends, my neighbors, myself, and—most important—you. My passions: Music, art, coffee, cheese, good TV, and riding my electric bike.