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Advertising & PromotionAdvertising & Promotion
Analyzing the Success of Michael's CeraVe Super Bowl Commercial

Analyzing the Success of Michael's CeraVe Super Bowl Commercial

The campaign became a testament to strategic promotional orchestration, amplifying awareness about CeraVe's dermatologist-developed products and endorsing it as a trustworthy and approachable skincare brand.

ClickZ
ClickZ
AI and InnovationAI and Innovation
+1+1
Digital Marketing Institute Launches New Course to Bridge AI Skills Gap in the Industry

Digital Marketing Institute Launches New Course to Bridge AI Skills Gap in the Industry

The Digital Marketing Institute launches an AI in Digital Marketing course to address the AI skills gap in the industry, aiming to equip professionals with AI knowledge.

Aaran Fronda
Aaran Fronda
ReportReport
+1+1
Engagement To Empowerment - Winning in Today's Experience Economy

Engagement To Empowerment - Winning in Today's Experience Economy

MERKLE
MERKLE

Archive

NewslettersNewsletters
The Paralympics' TikTok - Humor or Harm?

The Paralympics' TikTok - Humor or Harm?

PLUS: Microsoft's new AI-powered asset recommendations

ClickZ
ClickZ
Thought LeadershipThought Leadership
+1+1
Paralympics Sprint Into TikTok Era Amidst Mixed Reactions 

Paralympics Sprint Into TikTok Era Amidst Mixed Reactions 

Rachael Kennedy
Rachael Kennedy
NewslettersNewsletters
Turn up the voice of your customer in your marketing

Turn up the voice of your customer in your marketing

PLUS: Is using an AI influencer a good idea?

ClickZ
ClickZ
Event HighlightsEvent Highlights
Highlights from the DMWF Global 2024

Highlights from the DMWF Global 2024

Zihan Lyu
Zihan Lyu
ReportReport
+1+1
Engagement To Empowerment - Winning in Today's Experience Economy

Engagement To Empowerment - Winning in Today's Experience Economy

MERKLE
MERKLE
ReportReport
+1+1
Future of Marketing: Why Personalization Matters

Future of Marketing: Why Personalization Matters

ClickZ
MoEngage
ClickZ, +1
ReportReport
+2+2
The New Customer Engagement Model

The New Customer Engagement Model

How to Transform Customer Relationships and Drive Growth in the Privacy-First Era

Blueconic
Blueconic
Digital MarketingDigital Marketing
+3+3
Impact of SEO and Content Marketing

Impact of SEO and Content Marketing

Conductor
ClickZ
Conductor, +1
Advertising & PromotionAdvertising & Promotion
+1+1
How Chase Bank is Changing the Game with Financial Data

How Chase Bank is Changing the Game with Financial Data

Chase Bank introduces Chase Media Solutions, leveraging its vast financial data to pioneer precision-targeted advertising, offering marketers direct access to its 80 million customers.

ClickZ
ClickZ
NewsNews
+3+3
Alphabet's Strategic Leap: Aiming to Reshape Digital Marketing with a $35 Billion HubSpot Acquisition

Alphabet's Strategic Leap: Aiming to Reshape Digital Marketing with a $35 Billion HubSpot Acquisition

Alphabet's potential $35 billion acquisition of HubSpot could reshape digital marketing and CRM, offering enhanced capabilities in data analytics and targeted advertising for HubSpot customers, potentially challenging industry giants like Salesforce and prompting innovation.

ClickZ
ClickZ
NewsNews
The Transformative March: 8 Key Insights from Shoptalk 2024

The Transformative March: 8 Key Insights from Shoptalk 2024

Ethical MarketingEthical Marketing
Ethical marketing in the digital age: Balancing innovation with integrity

Ethical marketing in the digital age: Balancing innovation with integrity

Ethical marketing thrives in today's data-driven world. But with great personalization comes great responsibility. Learn how to navigate ethical data use to build trust and win over customers.

ClickZ
ClickZ