Why are people demanding brand conviction in the face of misinformation? How are people seeking empathy from the companies they engage with? What’s driving the rejection of conventional social media and the rise of alt platforms? Who are the online community builders connecting via mutual interests?
Matt Klein is a cultural theorist, cyberpsychologist, and marketing strategist, analysing social shifts and the psychosocial implications of our technology. Working alongside brands, TV producers, non-profits, and government agencies, Klein is a trusted source in identifying cultural change and developing future-proofed business strategies. As an award-winning writer and frequent commenter, his observations have been featured in The New York Times, The Wall Street Journal, The Atlantic, Forbes, WARC, The Verge, CNBC, and Adweek.
With concerns around data security and censorship driving a growing sense of dissatisfaction with Big Tech, some people are searching for ways to communicate, socialise, and organise online outside of mainstream social media platforms. How will this shift transform the digital space?
With the stigma associated with discussing mental health on the decline, Gen Zers are finding a creative and emotional release in ‘trauma memes’. Viewing these videos and photos can be a reassuring experience for young internet users, but revealing dark secrets online is nothing to take lightly.
Technological advances are continuously reshaping how people interact, engage, and communicate with one another in the digital world. But how will people navigate social situations in the metaverse? Canvas8 spoke to Dr. Guo Freeman about how people form relationships in social VR.
The metaverse holds the potential to offer virtual utopias for all. But with racism and sexism commonplace in existing digital spaces, there are doubts that Web3 will be any more inclusive. Canvas8 spoke to the artist LaJuné McMillian about how brands can create more welcoming online worlds.