Outbrain snaps up competitor Teads for $1 billion
The agreement follows speculation about deal.
6 hours ago
Outbrain snaps up competitor Teads for $1 billion
The agreement follows speculation about deal.
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6 hours ago
Meta beats Q2 earnings estimates, goes full steam ...
The tech giant sees a future where all ads created on the platform are assisted by artificial intelligence.
19 hours ago
Alexis Ohanian on investing in women's sports, AI, ...
Campaign Asia caught up with the Reddit entrepreneur and Seven Seven Six founder at the Bloomberg Bistro in Cannes last month, where he discussed his investments in AI, deep tech, women's sports, and why Japan is a key focus for the future.
5 hours ago
Reddit acquires ad optimisation platform Memorable AI
Reddit will absorb Memorable’s automated creative insights into its ad tech stack.
16 hours ago
Women to Watch Asia Pacific 2024
Campaign Asia-Pacific is delighted to announce the Women to Watch Asia Pacific 2024 is now open for entries
6 hours ago
Stagwell smashes new business records as costs rise in Q2
Revenue grew 6% year over year as the ‘challenger holding company’ won new clients such as Chevy and Cadillac.
2 days ago
Mondelēz China executives reportedly questioned in ...
Mondelēz China confirmed an ongoing matter in a statement to Campaign, saying the relevant employees have been placed on administrative leave pending investigation results.
19 hours ago
Landor elevates Lulu Raghavan to APAC president
Raghavan was previously vice president of APAC and has been with Landor for 23 years.
5 hours ago
Narrative creates Board of Influence to navigate ...
EXCLUSIVE: We Are Social’s earned-led subsidiary will appoint new creators annually to serve as a board of directors advising on creator marketing.
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19 hours ago
Beyond bias: How marketers can tap AI’s potential ...
Despite its potential, generative AI faces significant challenges. Gus Wick explains why Asian marketers must refine their strategies, as current data approaches favour wealthy, English-speaking nations.
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1 day ago
GroupM gains new global growth and marketing team ...
Appointments follow a series of leadership changes at the group.
2 days ago
WPP names ex-BT chief Philip Jansen chair as ...
Jansen will take over the role in January.
2 days ago
'Don't torch journalism': 500 journalists strike in ...
Up to 500 journalists from some of Australia's leading newspapers began a five-day walkout on Friday to oppose job cuts and demand a real wage increase.
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2 days ago
July APAC media agency rankings
PHD led the APAC new-business league for media agencies in July, according to Campaign Advertising Intelligence's monthly analysis, based on COMvergence data as of July 1, 2024.
3 days ago
Short drama marketing: Buzzword or blue ocean ...
Campaign speaks to marketing experts from top agencies in China about the surge in short drama marketing, exploring how this innovative format—combining storytelling, celebrity endorsements, and direct sales links—is revolutionising brand promotion and captivating millions of viewers.
Top 50 Brands
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Jul 12, 2024
Southeast’s Asia’s top 50 brands 2024
Customers who participated in a comprehensive research survey conducted by Milieu Insight and Campaign rated Samsung and Shopee at the top of their list. View the other 48 brands who made the cut.
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Jun 20, 2024
Vietnam’s top 50 brands
See why Shopee tops the Vietnam list in 2024 and which brands are challenging to move up the rankings from Campaign's regional research in partnership with Milieu Insight.
Jun 19, 2024
Indonesia's top 50 brands
See why Shopee tops the Indonesian list in 2024 and which brands are challenging to move up the rankings from Campaign's regional research in partnership with Milieu Insight.
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Jun 19, 2024
The Philippines' top 50 brands
Online retailers, digital wallets, tech or e-commerce giants—check out which brand earned the coveted top spot for exceptional consumer experience in our research with Milieu Insight.
Agency Report Cards 2023
Jul 8, 2024
Agency Report Cards 2023: We grade 31 APAC networks
Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
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The Information
Jul 8, 2024
Agency Report Card 2023: Wunderman Thompson
As the curtain falls on a year of connected customer experiences, integrated communications, and business growth, Wunderman Thompson, now part of VML, embraces a fresh chapter. With new leadership at the helm, they set sail toward a brighter future.
The Information
Jul 7, 2024
Agency Report Card 2023: Wieden+Kennedy
Having opened offices in Singapore and Seoul in 2023, the agency’s uniquely creative style has gained traction by securing local clients.
The Information
Jul 5, 2024
Agency Report Card 2023: Wavemaker
With a sharp ascent to the top spot in Campaign’s Media rankings for 2023, Wavemaker had a solid year of performance even amidst an uncertain economic landscape.
The Work
22 hours ago
Skyn proves that softness is the key to genuine human connection
This heartwarming and fun campaign from Japanese condom brand, Skyn, puts true connection to the test and reveals some surprising results.
3 days ago
Cathay Pacific blends safety with scenic Hong Kong in new film
The six-minute video cleverly uses several iconic Hong Kong locations to deliver essential inflight safety demonstrations, whilst showcasing the best the airline’s home city has to offer.
3 days ago
Inside the ‘Deadpool and Wolverine’ marketing bonanza
Maximum Effort cofounder George Dewey explains how the agency got brand partnerships to move beyond ‘fourth-wall breaking and d*** jokes.’
4 days ago
Samsung encourages Gen Z and athletes to share past failures with ‘openness medal’
The medal allows Gen Z to learn more about the stories behind Team Samsung Galaxy (TSG) athletes, including Ugo Didier (para swimming, France), Heung-min Son (football, South Korea), and Yeri Kim (breaking, South Korea).
Jul 25, 2024
Alibaba's AI-powered tribute to female athletes shines at Olympics premiere
The eight-minute long film is poignant, tear-jerking, inspiring, and one of Ad Nut's favourite picks of the year yet.
Focus
Indies as One: The World's Top Independent Agencies
According to the World Federation of Advertising, nine out of 10 marketers do not believe their current agency model will fit future needs. They foresee greater demands for simplification, specialisation and integration from agencies.
Insights on video marketing in Southeast Asia
The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.
Tag: Content everywhere, all at once
Content is everywhere and anywhere, across every touchpoint. Whether you’re trying to build your brand messaging or spark action from your customers, delivering consistent, high-quality content and experiences to your consumers is an increasingly tall order. In this series, Campaign Asia-Pacific partners with Tag to explore how brands can tap into content engines to drive success, diving into key areas of focus like omnichannel marketing, sustainability, and the creator economy, all with a view to the future.
Meta: Every connection is an opportunity
Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.
Pioneers Panel Series
‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.
Events
![[Virtual] Kantar BrandZ 2024 Most Valuable Southeast Asian Brands](https://cdn.statically.io/img/cdn.i.haymarketmedia.asia/?n=campaign-asia%2fcontent%2fGroup+3+(1).png&h=268&w=401&q=100&v=20170226&c=1)
Jul 26, 2024
[Virtual] Kantar BrandZ 2024 Most Valuable ...
Join us for an exclusive livestream that's set to redefine brand equity in the Southeast Asian market
Aug 8, 2024
Best Places to Work Asia-Pacific 2024
We are excited to announce Best Places to Work Asia-Pacific 2024 is now open for entries!
Sep 19, 2024
40 under 40 2024
Campaign Asia-Pacific is delighted to announce that 40 Under 40 2024 is now inviting nominations.
Nov 18, 2024
Asia-Pacific Agency of the Year Awards 2024
Celebrating the achievements of the marcom industry
PARTNER CONTENT
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PROMOTED
Jul 23, 2024
How CTV can benefit all brands, big and small
Bringing connected TV (CTV) into the mix offers marketers in APAC an unprecedented opportunity to maximise the impact of their investments across the funnel — from awareness to lead conversion, says StackAdapt’s Liam McCarten.
PROMOTED
Jul 16, 2024
Do more with conversations: Measuring the value of ...
We hear from Meta’s regional director of marketing science Kishore Parthasarathy on how to translate messaging campaigns into real business outcomes.
PROMOTED
Jul 11, 2024
Are traditional metrics like viewability and clicks ...
In an increasingly complex digital-first media environment, metrics that track attention are enhancing traditional measures in meeting the needs of marketers and agencies looking to demonstrate effectiveness and ROI.
PROMOTED
Jul 15, 2024
How can executives lead a smooth AI transformation?
Insights from new WE Communications research on the AI expectations gap.
Most Read
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BY PR NEWSWIRE