Beet.TV – The root to the media revolution

‘Our Acquisition of Teads Gives Marketers Full-Funnel Reach’: Outbrain’s David Kostman

Outbrain on Thursday said it agreed to buy video advertising platform Teads from Altice International in a $1 billion deal that will create a digital media platform reaching 2 billion consumers worldwide. “It’s a real a transformational deal,” David Kostman, chief executive of Outbrain, said in this video interview with Beet.TV contributor Rob Williams. “The two companies are really best-in-class in what they do.” Outbrain pioneered the content-recommendation business that helps publishers to earn additional revenue by showing paid links to other digital content. Teads invented out-stream video advertising – a form [...]

Posted on 08/01/2024 at 5:34

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Recent Videos

Addressable TV Ads Give Political Campaigns Granular Targeting

Political campaigns are turning to addressable TV advertising to complement their traditional linear and digital ad buys, allowing them to target specific households with tailored messages. "Addressable gives them the opportunity to match that test different creatives with predictable household data or their own data to really make sure their message is landing in the way they want it to," says [...]

Wurl & Omnicom On Rewriting the CTV Advertising Playbook With Emotion

CANNES — Panelists at the Global Leadership Summit: Streaming TV & Digital Video discussed how aligning ad emotions with content sentiment can significantly improve CTV advertising effectiveness. Research suggests matching ad emotions to programming context can yield 2-3x performance lifts. While some industry resistance exists, data-driven results are convincing brands to consider emotions-based targeting. Panelists stressed the importance of focusing on consumer [...]

Albertsons Media Collective Aims At TV Measurement And More

After making a splash with its retail media network, Albertsons Media Collective has set its sights on applying the principles to TV. As it does, the company is aiming to upgrade processes and bring standardization. "We've invested in quite a lot into our systems and structures to ensure that our first party data is really optimized in a way that makes it [...]

TransUnion’s Davies: Cloud is Enabling New Addressable TV Opportunities

The shift of addressable data to the cloud is creating a new environment for connected TV and streaming data to come together with brands' and agencies' audience data, says Gareth Davies of TransUnion. This cloud-based approach can facilitate better overlap forecasting, audience segmentation, targeting and measurement, he explains in this video interview with Beet.TV. "What's exciting there is it's creating a new [...]

IAS’ Ziegler Brings AI To The Fight For Brand Safety

CANNES — In a world where AI will generate a huge quantity of suspect and synthetic information, the risk to advertisers of a faulty adjacency would seem to grow. But some vendors are using AI to fight AI, and nowhere more so than in brand safety. In this video interview with Beet.TV, Craig Ziegler, SVP of Product at Integral Ad Science (IAS), [...]

First-Party Data is the New Currency for Personalized Experiences, Kinective Media by United Airline’s Petrella

CANNES — In a world where cookies are crumbling, IP addresses are being suppressed, and mobile identifiers are being blocked, first-party data has emerged as the new currency for creating personalized experiences. It's an avenue for collaboration among partners to surprise and delight users and customers, according to Mike Petrella, MD of Strategic Partnerships at Kinective Media by United Airlines. In this [...]

Retail Media Helps Consumer Brands Form Bonds With Shoppers

CANNES — In an afternoon panel, industry leaders discuss how retail media drive results for consumer packaged goods brands. Retail media helps shoppers discover, engage with, experience and purchase brands. This landscape creates a new canvas for building brands, meeting consumers where they are with highly relevant experiences that establish brand value and deliver sales growth. Brand Fuel: Building CPG Brands [...]

Retail Media Networks Improve Results With Social Targeting: Snap’s John Eckhardt

CANNES – Retailers that sell advertising typically have deep troves of consumer data to help brands make better decisions about whom to target in campaigns. Their retail media networks can deliver improved results when combined with social media, such as the photo-messaging app Snapchat. “Pretty much every retail media network, every manufacturer that we deal with, they are exceptionally ROI-driven,” John [...]

Data Collaboration Can Power Commerce Media: LiveRamp’s Stanichev

CANNES — For retail media networks looking to leverage data collaboration for commerce, the world looks full of opportunity - and increasing complexity. In this video interview with Beet.TV, Frederick Stanichev, VP Sales at LiveInsights, LiveRamp, says companies are looking to move forward. "One best practice, one thing that we see now emerging more and more is about simplification," he says. "So basically [...]

AI Makes Contextual Signals More Relevant for Marketers: Digitas’ Greg Campbell

Consumers are gaining more control over how their personal information are shared with brands, pushing marketers get the most out of contextual advertising – or placing ads next to content that’s most likely to engage a target audience. Advances in artificial intelligence are helping to strengthen contextual signals amid this shift. “The evolution of how we go about buying contextually has [...]

TikTok’s Measurement Chief Jorge Ruiz: ‘Build For The Platform’

CANNES — Brands must build creative for TikTok itself in order to drive attention and outcomes on the platform, says TikTok's head of global marketing science. "Build for the platform," says Jorge Ruiz, Global Head of Marketing Science at TikTok, in this video interview with Beet.TV. "If you do a TV spot, it's going to work on a TV campaign. You do [...]

Criteo’s Brian Gleason: How Commerce Media Drive Sales for Brands

CANNES — In a morning panel at the Global Leadership Summit: Retail & Commerce Media, Brian Gleason from ad-tech pioneer Criteo discusses how commerce media is changing the way marketers reach and influence consumers through relevant and personalized ads. Commerce media is uniquely positioned to address the "Browse to Buy" and "From Couch to Cart" mindset among consumers who expect [...]

TikTok’s Adolfo Fernández: Branding And Performance Are ‘Blending Together’

CANNES — Consumers' behavior is changing dramatically - and that is prompting advertisers to re-think how they measure effectiveness. On TikTok, the vast majority of users are taking some kind of action after being entertained or educated on the platform, says Adolfo Fernández, Global Product Strategy & Operations, in this video interview with Beet.TV. "91% of users take any form of action [...]

AI Drives Emotional Resonance Between Ads and Content for Better Performance

CANNES — Could artificial intelligence help TV ads resonate better with surrounding content, thereby improving their performance? That is the premise behind a new contextual ad product from streaming platform Wurl. In this video interview with Beet.TV, VP of advertising engineering Mikey Garcia says the company is using AI to understand and match emotions between ad creative and programming. Wurl Goes FAST Garcia explains [...]

CTV Ad Duplication Frustrates Viewers: Publica by IAS’s Wilhite

CANNES — Connected TV (CTV) is where advertisers need to be to reach addressable audiences in the modern media landscape. But the channel is not without its challenges. Little by little, in the last couple of years, more advertisers, who were previously aware of concerns around online video advertising, have switched on to challenges with CTV. Ad duplication is a major frustration for [...]

Retail Media Can Scale With Premium Publishers: Comcast Advertising’s Babcock

The retail media landscape is evolving rapidly, with retailers organizing their data and the rise of programmatic and automation in linear TV. This convergence is creating exciting opportunities for brands to leverage the power of video advertising, says Karen Babcock, VP of Advertising Strategy & Partnerships at Comcast Advertising, in this video interview with Beet.TV. Babcock believes that the industry is now [...]

CTV Veteran Michael Shehan Named CRO of Telly, the Free TV Company

Mike Shehan, an early innovator in advanced TV monetization, has joined Telly as Chief Revenue Officer, the company announced today. Shehan is a co-founder of SpotX which was acquired by Magnite in 2021. He is an investor in Telly. “I am thrilled to welcome a uniquely successful entrepreneur, builder and disrupter like Mike Shehan to the Telly team,” said Telly CEO and Founder [...]

AI Accelerates Ad Optimization from Months to Days: Silverpush’s Waxman

CANNES — The transformative power of AI is accelerating advertising optimization at a rapid pace, reducing the time it takes to understand campaign performance from a month to just 72 hours. "One of the most incredible transformations that I've seen is the acceleration of the output," says Kyle Waxman, EVP of North America at Silverpush, in this video interview with Beet.TV. "Not even [...]

In the Media Economy, You’re Only as Good as Your Data

CANNES — Retail media networks are evolving rapidly, with over 200 now in operation. At a morning panel during Beet.TV’s Global Leadership Summit, executives emphasized the importance of data transparency, self-serve capabilities, and standardization in driving RMN growth. While access to first-party consumer data is valuable, panelists agreed that providing advertisers with transparent insights into audience composition and campaign performance is [...]

Retail Media Networks Seek Differentiation Amid Crowded Landscape

CANNES — At a morning panel during the Global Leadership Summit, retail media experts discussed the challenges and opportunities in the burgeoning sector. With over 200 retail media networks now operating, panelists emphasized the need for differentiation through unique customer relationships, data capabilities, and value propositions. They highlighted the importance of maintaining consumer trust while leveraging purchase data to deliver [...]